10DLC - Part 1

Watch this webinar replay to learn everything you need to know about A2P 10DLC.


Video is an introduction by Chris Brisson, the co-founder and CEO of Salesmsg, about the webinar which will focus on the new change in the SMS world known as A2P 10DLC. He welcomes the participants and introduces the topic of the webinar. He highlights the importance of understanding this change for businesses that use text messaging. He explains that this webinar will focus on explaining the new rules for SMS, the benefits of 10DLC, the new registration process, timelines and deadlines, and Q&A. Chris emphasizes his experience in the messaging space since 2009 and how Salesmsg has served various companies, both big and small. He talks about the power of text messaging as a communication channel, with an average open rate of 98-99% and a response rate of 45%, and emphasizes that messaging is no longer just a nice-to-have but a prerequisite for success. Chris also explains the carriers' concern about unwanted messages from shared short codes and ten-digit numbers and how it led to the creation of 10DLC. He concludes that 10DLC is a big shift in the way businesses connect and engage with their customers and will help to create trust in the SMS channel. Next we are discussing the new regulations for sending text messages via SMS. They mention that carriers want to know who you are and what you are sending, and in order to be compliant with the new rules, businesses need to go through a process called 10DLC. They explain that A2P means application to person, and it's for a ten-digit long code, which is just a regular phone number. In the world of SMS, it's called a long code, and it's used for sending text messages off of any software that is considered A2P. Previously, this was considered P2P, or peer to peer, but because so many businesses started using local phone numbers to start sending mass text messages, the carriers began to call it all application to person. This is not specific to Salesmsg, but applies to all platforms and carriers. There are three types of numbers: short codes, toll-free numbers, and ten-digit long codes. In order to get a short code, businesses need to go through a long, expensive process that takes months and costs at least $1,000 a month. Toll-free numbers are great for mass messaging and notifications, but carriers still want to know who you are and what you are sending. To get approved for sending high volume on a toll-free number, businesses need to provide their brand, use case, content, and consent. On the other hand, ten-digit long codes were not meant for mass texting, and businesses have been using them for all sorts of purposes. In order to comply with the new regulations, businesses need to go through the 10DLC process, which involves providing the carriers with their brand, company, use case, and content. This is mandatory for sending text messages on a ten-digit long code. The speaker goes on to compare email to SMS and explains that there are similar regulations and processes for verifying and authenticating email senders. The benefits of 10DLC include improved deliverability, increased throughput and speed, and lower costs. Businesses need to register their company and provide information about their brand, use case, and content in order to be approved by the carriers. The speaker mentions that this is all very new and that carriers and vendors are still figuring out the process, but Salesmsg is working closely with their vendor to provide a simple, easy process for businesses to comply with the new regulations. In order to comply with the new 10DLC regulations for SMS messaging, businesses need to register their company and their use case with the carriers. The registration process involves providing information such as industry, business name, website, tax ID, and use case. The carriers use this information to determine a trust score, which determines the throughput limit for messages. Businesses will also need to pay a one-time fee of around $4 to register their company and a monthly fee of $2-$10 for each use case registration. The deadline for complying with these regulations is June 1, 2021, and shared short codes will no longer be available. Businesses will need to switch to either a dedicated short code, a dedicated toll-free number, or a local number for high-volume throughput. The exact fees and requirements may vary, and it's recommended to work with a messaging platform like Salesmsg to navigate these changes.

Hello, everybody. This is Chris Versan here and welcome to the call. Welcome to the webinar here. Hopefully everybody can, uh, see my screen. I see a lot of folks coming in, so welcome. Um, I'm going to take a look here and make sure that we've got some of our folks that are going to be joining that will become our hosts, our moderators s. So we've got quite a few people here, so let me go ahead and, um, make a quick change. All right, so let me edit something real quick, guys. This is our first time using Zoom here. All right, we're going to get started here in just a moment. Just got to make some of our team members a panelist so they can chat as well. All right, well, welcome everybody. Hopefully you guys can see me on the screen and hear me okay. If you can hear me all right, just, uh, go ahead and post in the chat box or the Q and A box. Give me a thumbs up if you guys can hear me, that would be fantastic. Just want to make sure that, uh, I'm m not speaking to everybody, so raise hand. All right, that sounds like we can do it. All right, so welcome everybody. It is the top of the hour, and it is 02:00. We're going to dive into an interesting subject. And so this, uh, webinar is all about a new change that's really happening to the SMS world. It, uh, is called a to p ten DLC. And so we're going to dive into that. Going to share with you, really, the future of text messaging, the future of conversational messaging, uh, how that relates to you, to your business, and everything else that, um, goes along with that. So before I dive into this, let me just make sure we are good to go. Okay, so we got some more people piling in. We had a lot of people registered for this. This is a hot topic. A lot of businesses are wondering, how do you handle it? How do you work through ten DLC? Um, these new regulations, what do they mean? What are all these new words? Uh, and so we're going to dive into that. So, uh, again, this whole presentation is all about ADP, uh, Ten DLC. And so I'm Christopher San. I'm the co founder, the CEO of Sales Message. And thank you, everybody, for joining us. Um, just a couple of housekeeping items. If, uh, you do have a question, go ahead and ask that question. I believe you should be able to do that within, um, the chat box there, or the attendee box to ask a question as well. Um, so throughout this, it's going to be probably about 30 minutes, 45 minutes. I'm going to be opening up to Q and A and dive into some of that agenda. But this is really focused on you to help you understand ten, uh, DLC how, um, that relates to your business with text messaging for the future. So, without further ado, let's get into it. So, just a little bit of background. Um, again, my name is Chris Versan, the co founder and CEO of Sales Message, uh, and have been involved in the messaging space, uh, since 2009. So that makes me ancient. Um, if that was something. So been involved in messaging, in texting, invoice, in this whole communication space for quite some time. We, uh, actually founded Sales Message back in 2017 to solve the challenge of conversational text messaging. So most of you folks are customers of Sales Message. Maybe you're a customer of Call Loop. Maybe you're here for the first time and just really wanting to understand what Ten DLC is. And so we're going to dive into that. But with all that said, we've been working with thousands and thousands of companies, big companies, small companies, um, tiny companies, but it runs the gamut. And so we've sent billions of text messages over the years. Uh, and why that's important to you is because we've seen the good, the bad, the ugly. Um, we've seen messaging sort of go through this ebb and flow. And so we've been through all the different changes and challenges that have come through messaging. And here we're going to lay it all out on how to get ahead for, uh, this next future. So, again, we've served great companies, small companies, um, all the like. And so what is today's webinar all about? Well, this is all about ten DLC. So to dive into, that the first thing we're going to dive into. What are the new rules for SMS? And so if you are using text messaging in your business, if you are not using text messaging in your business, and you want to, if you have campaigns going and you're using all different types of numbers or short codes, uh, this is a monumental shift. And so to really understand how to best navigate through this, I'm here for you. Our entire team is here for you to help you understand this as well. Sounds scary. It's actually a good thing for the industry. We're going to dive into that. Also going to talk about what in the world is a two P? Ten DLC right. All these new terms that are coming out, we're going to dive into that. Uh, what that means, the benefits of Ten DLC. Some people may see this as, oh my gosh, the world is ending. Text messaging is going away, it's going to be killed as a channel. No, that is not happening. If anything, it actually adds so much more benefit to your business. I'm going to dive into that. We're going to talk about this new registration process, which is all brand new. So all the stuff that I'm going to be talking about today is new. This is not solid. This is sort of fluid. The carriers are working um, on situations, all the different providers for SMS and calling, they're all changing, literally, uh, day by day. I have calls with them a couple of times a week to figure out how to navigate all this. They're changing things all the time. It's my goal to help you understand where things are at today. And then as we get closer to some of the deadlines, uh, what has changed, and, uh, we're going to be guiding through that. So this is really one of the many webinars, one of the many training sessions we're going to dive into, so you get a good understanding on how to navigate this. Uh, we're going to talk about timelines and deadlines. There definitely are some timelines and deadlines, and we are also going to talk Q and A. So, again, if you have questions, please ask those questions. And, uh, we should be able to dive, uh, into that. All right, so let's get to this. So sort of what I mentioned before is I've been in the space a long time. I've seen some changes. Some people like, oh my gosh, have you heard about that new regulation coming? And sure, there are things that happen all the time, but this is one of those things that just happens like, once in a decade. And so it's a big shift in the way that businesses connect, engage with their customers, their leads, the consumers, people buying products, selling products. This is how you connect with your customers. And so it's a big, big shift. And so to start this off, I think it's really important to understand the power of text messaging. And so when we look at the amazing things about SMS, and there is a lot, the big one is the average open rate, say 98%, 97%, 99%. It's an amazing open rate compared to any other channel in the world. There is nothing out there like this. And so as a communication channel, as a response rate, it's through the roof. So the other one is here at 90%, opened within the first three minutes. So you send a text, boom. People are looking at me. My phone's right here. I see it beeping all day long, right? It's fast and it's almost instant engagement. And again, it's just an amazing channel that you can connect instantly with people. 45% average response rate. If you're using sales message and have seen the power of text messaging, uh, it is a great tool to have in your business to connect. It is really the way going, uh, in the future on how we connect with our leads, our customers. And so, at the end of the day, messaging isn't a nice to have, right? Like, oh, messaging, yeah, we'll think about that in the future. Um, it's actually a prerequisite for success. When you look at where things are going, um, it is in messaging. And so this creates this perfect storm of, all right, messaging is awesome. Consumers really want a text message? Um, well, let's start doing it. And so what happened over the years is everybody started to move towards SMS. And so this created a big problem for the carriers. It created big problems for just consumers in general. And that was unwanted text messages. Who wants to get an unwanted text? I get them, you get them. Everybody's getting these unwanted text messages. And so what happens is and you see it on phone calls. I don't pick up phone calls. You probably don't pick up phone calls. And so what happens that as a channel, because so many robocalls are being pushed on consumers that that method as a way to engage with somebody, the trust was eroded and over time it just became that I don't even want to pick up my phone anymore. And so to stop that from happening, from text messaging or for text messaging, is the carriers came together and said, and they've been working on this for years, and say, hey, we need to protect this amazing channel that we have, and we need to set some guidelines and some rules. So over the years they've been starting to do that because at the end of the day, it's all about trust. If consumers start distrusting text messaging as a spammy channel, well, guess what? It's not going to work. And so the idea here is to create trust. And so let's look at where do unwanted messages come from. And so they really come from two places. So they come from a shared short code. I'll talk about what that is in a second. And they come from ten digit numbers. That could be a toll free number, that could be a local number, right? But they really come from these. And so what do you mean unwanted messages? Right? Well, a shared short code is a short number. So it's three to six digits, three to five digits. In this case 79,000, which is actually a sales message short code. And what happens is companies can come in, or individuals or spammers, they can come in and they can start to send text messages on this short code. Maybe you've seen it, maybe you've got one of those text messages like, why am I getting a text from this random short code? Well, that short code is something that we provisioned through the carriers. T Mobile Sprint went through an approval process. It takes eight to twelve weeks to get approved. And then we made that available to our customers. Now at some point that worked and that still works. But there comes a time where you have this one bad actor, ruins it for the rest. And so you can have thousands of great companies using it to send text messages to their customers and promotions and marketing, but then you have that one sneaky actor that came in and started sending spam text messages or phishing text messages. And the carriers get stuck. They're like, there's these great businesses, they're using it, but man, we don't want this type of traffic with these spammers using and being able to send text messages. And so like, all right, we got to do something about full share short code. I'll tell you about that in a second. The other side is someone can get a phone number. Um, anybody can buy a phone number and start texting, um, from an application. There's any text platform, they all provide this. You can get a toll free number, you can get a local number. And so, because it's so easy, well, hey, it's so easy to get it now, we should just start sending text messages. Carriers don't know who they are, and they don't know what type of content they're sending. And so this is where all of this unwanted messaging comes from. So these two areas, they figure, all right, shared short codes, we got to kill it. In fact, June 1, shared, um, short codes are being banned from all carriers. This is not sales message. It's not called league. This is a carrier wide, uh, thing going forward. So if you're on a shared short code, we have to look to some alternatives, and I'll show you what that is. And so keep these two things in mind. This is really all you need to know about ten DLC. There's more, but these are the main things the carriers want to know two things. They want to know who you are and what are you sending? And if you look at this on a shared short code, they're like, I don't know who you are and what are you actually sending here? And then, even on a brand new phone number, toll free, they're going, wait, what's your business? And then, wait, hold on. What are you sending here? So they don't know. And that's it. Carriers want to know two things. They want to know who you are and what you are sending. And so, for right now, with Sales Message, we provision those phone numbers, we allow text messaging, and it works great. We have a lot of great businesses. Um, but every once in a while, you get somebody that comes in that uses it not the right way. And so the carriers want to stop that from happening going forward. So let me dive into this whole a two P thing. So a two P, ten DLC here's all it means. A to P is application to person. And it's for a ten digit long code. Ten digit long code is just 561245. It's just a regular phone number. But in the world of, uh, SMS, it's called a long code. Just think of it like a phone number, right? So you have P to P, and you have A to P. A to P is if you're sending a text message off of any software that is considered A to P. Now, before that was considered P, to P, meaning the same as if I was sending a text from my personal phone to my wife. That's peer to peer. Um, before it was categorized as peer to peer. But because everybody started using these local phone numbers to start sending mass text messages and conversational text messages and alerts and all these different types of messages, the carriers just said, you know what, let's just call it all application a person. So whether you use Twilio or Nexmo or any other carrier or any other platform, everybody is considered an A to P. It's not specific to sales message, um, this is everybody. So everybody's considered a two P. Well, in order to be compliant with this new ATP, you need to go through this process called Ten DLC. Okay? So here's where it gets fun. So there's three types of numbers and you have short codes, which again is text Love to 79,000, right? You get the promotion from the brand and that's a short code. I'll get into what more of that is from a throughput standpoint. But in order to get a short code, you got to go through this who are you and what types of messages are you sending? In order to get a short code, you got to provide the carriers those two things, right? So you got to tell m them your brand, you got to tell them your use case, you got to tell them the type of content you're sending, you got to tell them how are you getting consent. The process for a short code, it's one, it's mandatory, and number two, it takes months, eight to twelve months. It's quite expensive for any small business to a minimum $1,000 a month. Plus set up these plus plus so that's out of the range of small business, right? The other side of this is then you have toll free. Toll free is 8884, right? You're starting to probably see some other brands move away from short codes into a, uh, toll free. Toll free is great for mass messaging, mass notifications, mass texting. But the carriers want to know what do they want to know? Two things. They want to know who you are and they want to know what are you sending? So in order to get approved or verified, to send high volume on a toll free, you got to provide them a brand, you got to provide them a use case, you got to provide content, you got to provide consent. So you can get a toll free number, you can send messages. Carriers will start to filter that. I'll get into that in a minute. But if you want high throughput, you can go through an optional verification process and get approved in days, right? So there's a lot of reasons why a toll free number is very um, sexy. To get for higher volume, you don't have to get a short code and spend all that money. And I'll get into some of those fees. And then you got this world of Ten DLC. Everyone's getting a local number, everyone's sending text messages. Everyone is getting these numbers and using them in mass text messaging in all these different ways. That wasn't really meant for that. The ten digit long code or phone number is really meant for conversational, SMS. But because it was so easy to provision these numbers, everyone use them for all different purposes. And guess what? Right now the brands don't know who you are and what are you sending. And so there's that big question mark and brands like or the carriers are like, we need to know who they are and what are they sending. And so tada, that's ten DLC. So the brands want to know who you are and what are you sending. So we need to provide the carriers. I keep saying brands, but provide the carriers, your brand, your company, what's the use case and then what's the type of content? This becomes a quote unquote mandatory step to send text messages on a ten digit long code. It's mandatory. You got to go through this. Everyone's got to go through this. So this takes one. You go through the process, you get approved, and then boom, you are good to go. There's so many great benefits. I'm going to dive into that. So hopefully that gives you a bit of the landscape and the reason why. Okay, let me talk to you about email. You've got Esps, you've got Google, you've got Yahoo, you've got Outlook, you've got all these different providers. And guess what? They keep the integrity of email good. If no one really cared, our inboxes would be flooded. That channel as a way to communicate would lose trust. You got carriers. You got Sprint, T Mobile, Verizon. They're in the same position. We've got this awesome network. People love it. And so when you compare email to SMS, right, you have the Esps, you have Spam and Blacklisting on email. You have filtering and blacklisting on SMS. You have unsubscribes on email. You have unsubscribes on SMS. You have Can Spam, which is uh, sort of the regulatory side of email. Then you have Tcpa, CTIA, the body of regulatory that supersedes messaging. And then you have this part here. Again, this is sort of the authentication. So the email esps want to know, hey, who are you and what type of contents are you sending? And so in order to verify or authenticate, to deliver m emails on their platform, you got to go through Dkim and SPF, right? Guess what that's called? It's just called Ten DLC on SMS. So you can see all the stuff that the email platforms created, all the different regulatory things. It's just all coming over to SMS as a channel. So hopefully that provides just another lens. So let's get into the benefits of ten DLC. Well number one, the biggest benefit actually they're all great benefits, but is improved, uh, deliverability. So raise your hand if you've ever sent a text message on sales message or on any platform and wondered, wow, why didn't that get delivered? Why is it getting flagged? What's going on? Right? I can see a bunch of people raising their hands. And so that is a problem. And the reality is the carriers don't know what to do. And so they're like, hey, we're just going to start adding content filters. So if you said that word or you had that link or this and that, we're just going to blank it, start to not, um, deliver those messages. And the next thing you know, boom, your phone number got blocked. And now you can't start send text messages on them. Well, when you go through this approval process again, they want to know what? They want to know two things who are you? What's the type of messages you're sending? So when you provide them, uh, that they're going to go, hey, you're a real business. I want to reward you and open up a special route for you to get your messages through. So we're going to improve your deliverability. So these SMS routes, you go through that approval and it happens instantly. Cool. Now you can at least get a better shot to start sending those text messages through and they're opening up these routes for uh, approved businesses. It's just like the spammer that's sending you Russian pills. He's not getting to the inbox, right? But then you got other people trying to send spam phishing text messages. They're not going to get through the SMS. And so you got to go through this process, right? So you have also number two, increased throughput and speed. How many times have you been like, I can only send one text message a second? Why can't I send more? Why is it going to take me 4 hours to send out a text to 500 people, right? And so the carriers throttled that. The reason is, keep in mind, ten digit local numbers wasn't meant for mass texting. And so that got thrusted on all the carriers to start to figure it out. And now by going through this ten DLC process, they're going to open the pipe and go, what do you want? Do you want five texts a second? Do you want ten text messages a second? Um, in fact, it gets even higher as you go through this approval process. So they're going to reward the good companies and they're going to eliminate the bad actors. And then you got lower costs, right? So again, if you want to keep that local number and you don't want to spend $1,000 with a short code or $1,500 with a short code, um, which is a lot of money. And that's per month, by the way. They bill quarterly. So you got to come up with three grand or 4500 right off the bat to get going. And then you got to wait twelve weeks. The cares and everyone's like, I don't want to wait twelve weeks. I want a number now. I want to go through a faster approval process so I can go in fact, my campaign is next week. We need to move. And so this is what ten DLC is for. It's a lot cheaper, way, uh, less expensive than going the short code routes. So hopefully this is providing you guys some really great information. Um, give me a little thumbs up or something. I think there's like reactions, um, on zoom here. That would be great. All right, so in order to send text messages on A to P, which again, keep in mind, every phone number is a local number, is now considered A to P. So in order to send messages on ADP, you got to go through ten DLC, ten digit long code registration. So the requirements to send over ten DLC is oh my gosh, what do you know? Two things. Who are you and what are you sending? And so how do we go through that process, right? US as a company, you as your business, how do you send over to the carriers through sales, message this information to tell them who you are and what you're sending. So, um, who you are is you need to register your business. I'm going to go through the details on what this looks like. So we're going to register your business. Once you go through the registration process, then you're approved. And I'll go through some of that. Then we tell the carriers, hey, carriers, here's how we're using it. Here's our use case. Here's some sample messages. Boom. Right? And that's in their hands. And they go through that approval and then they either deny it or grant you access. I will be very honest. Uh, the carriers don't want to see mass spam. They don't want to see, um, dollar sign, dollar sign, dollar sign, um, up now. They don't want to see, your loan has been approved. Call me now to $500 off. They don't want that. Right? So if you're expecting that this is going to open the pipe for even more spam, you're dead wrong. Right? It's all around keeping the integrity and trust around the channel. So let's get to the next steps here. All right? Step one, registering your business again, telling the carriers who you are. Who are we? Right? What is our brand? So we're building all of this. Now, again, one thing, a caveat here is this is all new. So this is literally within the last month and a half, really, of, uh, the carriers declaring, hey, we're going to make some changes. Everybody, you got to abide by this. And everybody going, oh my gosh, we got to scramble and figure out how do we navigate all of this? And so we've been working very closely with our carrier, um, with our vendor to provide the vendor that provides you phone numbers, the vendor that sends and receives those text messages and pictures on how to best package this to provide a simple, easy, brain dead process for you to just fill it out and go, right. Because it shouldn't be a long, drawn out thing. So one is register your company and we'll provide you, uh, a form after this, which is really sort of the precursor to rolling this out, which again, the carriers and vendors are still sort of figuring this out. Um, company name and points of content, right? Um, what type of business are you? Are you a public company? Are you a private company? Are you a nonprofit? What is your business type? Um, what's your industry? Uh, what is your website? What is your tax ID? Right? And so this is a really important thing. And even I've seen where they're starting to ask for your Dun in Brad Street number. Uh, duns number. I'll be honest, I never had a Duns number, right. Until about three years ago. Why? I didn't know it actually meant anything. It's kind of like the BBB. They make you sign up, but you don't really need it. Uh, but for example, when we submit it to the Apple Store, well, guess what? Apple says? Who are you and what's your business? And we want to verify that you're actually real business. And so the way to verify that is tax ID, and in many cases, a Duns number. That was the time we had to get our Duns number was at that moment where actually mattered. And so I'm just saying that because I've seen, uh, it where you need to get a Duns number. I've seen it to where you only need the tax ID. But the whole idea with this is, are you real or are you just fake? And so what happens once you submit this goes through this process. And so it's called a Ten DLC trust score. So what happens actually before I get there, the trust score is a reputation score that determines how trusted your business is. If you've seen Black Mirror, this is kind of like what's happening around the world is you have your social score. Well now your business is going to have a business score. So I don't know all how the sausage is made in the background, but what I do know is they take your information, your company, your industry, your business name, your website, your tax ID, and Ein, they take your contact information, they probably run it through all these different algorithms, and they actually do. And then once that's submitted, then they go through what's called a campaign registry, and they go, hey, algorithm, here's this information, give me a score. And once that's pushed through, that trust score is almost instantaneous. Now, I have not seen this with my own eyes, because they haven't made this process for that trust score, uh, available yet, right? And. So it's been a very manual process in the back end. But once they go through that, goes through this and then a score is provided to you and says, hey, you're 100 or you're a zero, right? And then I'll show you in a second what that actually means. And so your trust score is provided to sales. Message. Sales Message then has that score and says, hey, um, here's how you can use messaging. Okay? So I'll show what that means. But again, you register this algorithm goes through and then boom, out pops a Trust Score. So what is trust score used for? Well, it's all around throughput. So the driver of throughput in daily cap volume is based on the Trust Score. So again, submit your business trust Score is created and then clicks through. Bam. You're right here. So your Trust Score then determines daily cap and messages per second. Now, there's all sorts of stuff. We've seen T Mobile, we've seen at and T. They all have these different variations of numbers. They're all sort of coming to some conclusion here. But if you are on the, let's say zero to 24, uh, your risk category is basic risk qualification is low. So your messages per second is 0.2, which is twelve texts a minute. So in that case, they're saying, hey, we need to limit that type of interaction. Um, and I don't know what type of business would fall under that. So even if you ask me, I wouldn't know. Um, but you can see, hey, if I'm a 75, great, um, it's high performance, right? 60, uh, messages a second, daily cap of 200,000. Now again, this is ten DLC. This is not talking about toll free number, this is not talking about short code. This is all the ten DLC sort of limits. I put an Asterisk here, which is this is constantly changing because it is last week was different, this week is different. But again, we want to at least provide you a baseline of understanding of what this looks like. So again, you register your company that's going to go through Sales uh, Message platform. We then send it off to our vendor. Our vendor then runs it through Campaign, uh, Registry and they provide us a score. And then we have all the technology and our own sort of AI and machine learning on that end that says, hey, all right, this is for the Trust brand on that company is X. And then we sort of set our own parameters on that. Again, this is all still, ah, new. There's things that we have to build to help support all of this. But needless to say, we got an amazing team and uh, this is our number one priority to build this out. So, step two, again, after they know who we are, um, they need to know what are you sending? And so you need to then register your use case. The cool thing about this. It's actually really easy. I'll show you in just a second here. So to register your use case, uh, here are the bullet points. We actually have a form for you to fill out that's just going to walk you through filling this information out. It's going to provide you some examples. Maybe you're like, I don't know what that is. We'll provide you some examples on that. And more importantly is like, what do I choose? Don't worry. Sales Message is helping decide, um, what is best for your business. So our team is standing by. We're going to help figure a lot of that stuff out for our customers because there may be different use cases, there may be certain ways that you're using it. You're like, well, I'm using it for this, I'm using it for that. We actually have one called a mixed. So I'm using it for marketing, but I'm also using it for conversational texting. I'm, um, also using it for notification. So sort of this mixed bag, if you will. So to register, you provide the Use case. They call it a campaign. It's not like a campaign. I don't like that word. But the use case, uh, essentially is, hey, I'm using it for alerts, right? I'm using it for two factor authentication, which we don't really do on Sales Message for our customers. Um, the other side is, hey, I'm using it for conversational texting, I'm using it for marketing, right? And these use cases are just drop downs that you would select. Again, our team is going to review. So don't worry, when you fill out this form like, oh my gosh, I didn't know if I want that. Uh, don't worry, we got you covered. The, um, Use Case description meaning, hey, I'm sending, uh, and receiving text messages connect with our customers. Um, here are some of those sample messages that I have sent on Sales Message. Boom. M sample message one, sample message two. And that is, um, what the carriers are asking for us. They may ask more asterisk sign. Um, they want to know the message content, what types of messages are you sending, um, what types of attribution. And I think the, the one thing to note here is it all changes, right? Like maybe you are using it for something and uh, maybe you use it for something else, uh, for an alert, right? And so there's a way that they want to bucket use cases. Meaning, hey, this number is strictly for mass texting. This number or group of numbers is strictly used for conversational texting. So maybe you're using one number for broadcasting like mass text and then you use another one for conversational. That would be considered two use cases, right? So again, what's a use case? Customer care delivery, uh, notifications fraud, alert messaging, high education, marketing, polling and voting announcements, charity gambling, um, which is not really allowed sweepstakes, political conversational education. So all of these sort of use case, get sort of bucketed into um these other sort of more technical terms. Not going to bother getting into it. But from your perspective, uh, which one suits you best? Right so some of the sample messages. Again, I have a document uh, which you'll see, you can see just some of the samples that we've just provided. Now again, you may want to go into your platform into uh your Sales Message account, pull out a couple of the typical samples, uh, and just provide that. And so essentially the carriers want to know what type of messages are you sending. So hey, I'm sorry I have a trouble with your website. Can you share more about the issue available for our meeting today at 02:00 P.m.. Right. It's a very typical one we send all the time, hey thanks for your inquiry on our website. Are you available for a quick call now? Right. And so providing sort of those merge field tags, um, whatever those types of messages that you're often sending, those are the sample messages that you want to submit over. Right? So more if you think of a pie chart you're like, you know what? A lot of our messages, 80% of our messages we send these type. Um, that's a sample, right? It's not the one where you're uh thinking, oh my gosh, we're actually sending a lot of marketing um, messages that's not going to go well. Right. So uh you just want to look at what's the type of messages you're mostly sending. Right? That's a good example uh, of a sample message. Webinar is about to start in 15 minutes. Can't wait to see you. There may include a link as well. So uh, some key dates to remember. Again this is um just a part of this series. We're going to keep everybody abreast on what this actually means, how to navigate going forward. Um because again, there are some deadlines, there are some timelines where things are going to start to follow uh, through on. And this really comes down to the carriers and to the vendors and uh then into the platforms like Sales Message. So what is available now? Um, and this is a preregistration um, if you will. And uh I'll get into the fees, I'll get into some of that stuff too. But these are just some key dates to remember. So one is uh available now if you go to this link, uh, SMSG work tendlc, this is going to take you to a survey where you as an existing Sales Message customer can fill that out. Um, we're essentially holding that information now. And so when the carriers and our vendor allows us to submit that to them, we will then submit that um, to the vendor to then go through the whole registration process to provide a trust score. So this is sort of a holding pot. So if you want to submit that, you can do that. Now, um, there is an incentive to do that. I'll share with you in a second on what that means. But here's this link. We'll also send it out, but go ahead and fill that out, um, early after the webinar. Uh, and then June 1. So this is a really important date. Shared, um, short code 79,000. It's a sales message short code, uh, that will be made unavailable. Again, sort of what I mentioned before from the carriers is they are effectively banning all shared short codes. 79,000 is a shared short code. Our customers use it. Um, and sadly, um, that will be going away. However, the better alternative is to move over to either a your own dedicated short code. We can help you go through that process. Two is your own dedicated toll free number for high volume throughput. Or three, you get a local number. We tend to see it and you can have a high throughput. So there are options. That short code goes away. It's a beautiful one. Um, in fact, I, uh, will throw it out there. But we may keep it. We may even sell it to some customer if you want that, um, definitely let us know. All right, so this is all great, Chris, but man, what's the catch? What's the cost? Right? Because there is a cost to everything. And those carriers, they just want that money, right? So what's the deal with the cost? Well, there's a cost for registration on your business and there is a cost for the use case registration. So this is the cost that is coming from the carrier's direct. This is not something sales message gets. We don't get a $4 fee, right? So on the business registration, it's a $4. And again, the little tilde there, that may change. Um, it may be free, it might be $10, who knows? But it's not going to be anything more than, I would say, four or $5. So to register your business, it's $4.01 time fee. This goes straight to the carriers to create your business profile, right? To create that business profile, then they go and create that trust score. Now, in order to then submit your use case, which is step two of what are you sending? The use case is a registration fee. So again, the use case could be, hey, we're sending this out for mass text messaging, right? Here's how we're using it. That's a specific phone number for that use case. Uh, so that would be between $2 and $10 a month. There's some variations. If it's a charity, well, then it's this and then if it's not, so it ranges in that range. Again, that depends on your business type. All this other information that the carriers then determine what's that usage fee or use case fee. Um t mobile. Lovely. T Mobile. Um, that's who I use. They are charging a 51 time fee that's T Mobile at. And T is part of that two to $10. And you got the big boys, right? If you think of T Mobile and you think of at and T, they're like Google and Facebook. And then you got all the other social networks or whatever it is, all the other big platforms that are out there. And so those are the ones really charging that fee. And, uh, so it's a $50.01 time fee from T Mobile. However, I have a little asterisk here, which is, um, and I don't want to confirm it, but if we can get a registration within or before, I believe April 1 maybe, actually, sorry, March 1, they're going to waive that fee. So, um, some more information on that. But what our vendor is saying is if you can get all these registrations to us before March 1, we're going to pay for that $50 fee. So none of your customers that have that registration in by that date, that fee will be waived. That's what they're telling me. Um, I don't want to stand by it because that's what they mentioned and it's even on their website, but I just want to make sure. Um, so here's this whole idea of choosing your phone number option. I went through a couple of this stuff, but here it is on a chart and for you to understand. Okay, well, what's the best option for messaging for me? So keep in mind, Sales Message can provide, um, short codes. Sales Message can provide soon to be toll free numbers. Uh, and Sales Message can provide local numbers, soon to be now enabled on ten DLC. Um, someone asks, are there any fees or additional costs to registering? That's it. Those are the only fees, um, that I'm aware of. Again, the business registration fee. And then you have your ten DLC fee as well. So keep that in mind. Um, and again, I'll break that all down. So the throughput. So let's say, hey, you're high volume, you're sending a lot of messages. Uh, throughput on the short code is 100 messages per second. Um, plus you can always get more daily message limits. There are none on a short code deliverability. It's the best. Why? Because it's dedicated to you. Provision, um, time, two to three months, eight to twelve weeks. Right. Cost $1,000, $1,500 a month. That's the carriers, we just pass that fee to provision that. We do have customers that have a short code registration. Um, fee is six times set up, but you can't do any voice on that toll free SMS. Again, this is sort of this unicorn in the middle here, which um, is an option. And so this is, uh, three messages per second out of the gate. But the carrier still filter. So it's not like, hey, I got a toll free number, I can send these spammy text messages or messages that get filtered. Um, and uh, the carriers will still start to block that, but you can get it up to 200, uh, which is actually more than a short code. And daily messages is none. Deliverability is good. Again, you still have that filtering that goes on. Provision time is instant, so you can get the number instantly. And then to go through that optional verification, that is um, part of the process to get, hey, who are you and what are you sending? Right? You can do that for toll free. So number costs $10 a month. That's our sales message fee. Uh, for a number we put a little tilde there because that might be changing. Um, and then uh, the one time cost, or the monthly cost for this high throughput ranges between 251,500, that depends on how many messages per second do you want? Do you want three? Do you want ten? Do you want 15? Do you want 30? Do you want 200? Right, that's for, that 250 to 1500. Um, what that means, right, the registration fee is a $500.01 time. It's optional. Again, you don't need to do it. But if you want that route for SMS, you can do that. And um, then you have ATP. So 0.2 to 60 MPs. Again, if you need a local number, you got to go through this ten DLC. There uh, are cases where a toll free number does work. But um, if you really want to create that conversational message and you're using that phone number then that's fine. One thing maybe you're thinking, oh my gosh, do I need to do this for every single phone number? No, um, you just need to set it as a brand and then your use case and then all your numbers roll up into that bucket. So you don't need to do this if you have 20 numbers or 300 numbers. You don't need to go through this registration process for every single number. It's just they want to know who you are and what's the type of message you're sending across all those numbers. Right. So hopefully that makes sense. Again, you can see it here. Um, $4 a brand, two through $10 per use case. Um, voice enabled. We actually have Voice coming up, uh, fairly soon. So you can place calls from sales message. Oh my god, people are going to go crazy. They're going to love it. So again, this is the options here. And uh, next steps. So what are the next steps? Let me just make sure that I got everything here. Um, fill out our early business registration form. Um, take this link down, go ahead and bookmark it. Um, we're also going to be following up and sharing with you this link. But you'll want to fill this out and again, just register your business. Go through this little survey it's going to put into our database. We're just holding it. We're not submitting anything. So this is our honey pot or holding bucket of our customers their information. We're um, m also going to be providing it in Sales Message pretty soon. So you can do this also in Sales Message. But we figured, hey, let's get the ball early, let's get everybody registered, let's get those businesses set up. So when the time comes to submit that on behalf of them, then we're ready to go. Right? So go ahead, fill that out today. Um, it shouldn't take very long. Um, but again, bookmark it and just spend a couple of moments and do that. Hopefully this is a, uh, good overview. I would consider this sort of version one of the continual education on Ten DLC because a lot of things are going to happen, a lot of things are going to change. Uh, some new updates on our products, uh, are going to occur, some new updates on what's happening in Ten DLC. Um, are there any new things that you need to provide us to, uh, help register your business? Right? Are there other samples? And so, uh, again, consider this just the first of many webinars education webinars to provide uh, you some more information. And, um, so just a couple of questions here. Um, if you have a question, by all means, please, um, ask it, we can answer it. We have Mallory on here as well. Um, she can answer these. I'm going to go through some of these questions that came through the QA. Uh, and, uh, I'm going to go through a couple of these here. So what countries does this affect? You know what, I probably should have said this early on. This only affects us. Phone numbers. So if you are in Canada and you are just sending text messages to and from Canadian numbers, you do not have to do this. But if you are receiving any messages from US. Numbers, actually, I'm sorry, it's only for sent. So if you're sending text messages to US based numbers, you need to go through this Ten DLC process. So if you're, um, in another country, um, sales Message only supports US and Canada. But again, this only affects us, uh, traffic. Right? Does, uh, ten DLC apply to toll free phone numbers? Um, no, it doesn't. Ah, and you can provision a toll free number quickly, but then you can go through the option of verifying that toll free number to, again, get that open pipe. Um, and ten, uh, DLC doesn't really not the same process per se, but it is, again, they want to know, to get verified, they want to know who you are and what type of messages are you sending. So it's not really ten DLC, but it is, um, a process to go through to open up your throughput for a toll free number. What if I don't want to register for ten DLC? Well, then you can't send text messages. Uh, and that is the truth. And so whether it's a short code, whether it's a toll free number, all of those are asking for your information, ten, um, DLC if you don't do it. Um, one, the carriers will add a penalty. So, uh, an additional cost to send those messages. And uh, truth be told, anyone who doesn't register on sales message, we're not going to be able to send those text messages. Why? Because they penalize us. And so there's a lot of these fees that I'm overhearing that are quite substantial. And so if you don't want to register for ten DLC, then don't plan on text messaging. It's just the process. So, um, if you want to stock tip, I don't know, invest in T Mobile. So, uh, will I need to register if I use my existing landline? Great question. Yes, because it's still a ten DLC, um, a two P text message or phone number. So you will need to register your company and your use case, just, uh, like the rest of us, just like everybody else. And let me go ahead and I'm going to read a couple of questions here. Uh uh, what happens if we don't have a website? Well, I don't know because, um, the algorithm is probably asking for a website. So if you don't have a link to a website, then that's probably going to affect your trust score. And so the carriers really want to know, who are you? Are you a real business? Um, and if you're not, well, then we're going to give you a low trust score and that's it. And so I can't speak to that because we haven't gone through that process. But look, they're going to look at everything. If you don't have a website and go, well, then they may not be a business. And sadly, they control the network and they can make those decisions. What happens if we don't have a Duns number? Well, I would encourage everybody to and you can do it for free. Actually, um, I'll find the link, but I would encourage everybody to go and register for a Duns number. We, um, did it for free. It doesn't cost anything to do that. Um, in fact, we did some government contracts and um, we had to provide a Duns number for that. So I, uh, would just encourage you go and get your Duns number. Um, again, I've seen the forms where it asks for that Duns number and you may just want to just get it, just fill it out. It just becomes one of those requirements. Um, are we going to see our trust score? Uh, yes, I believe we can, um, expose that trust score. Um, also, this is another great point, which is what if I want I don't like that trust score. You can do, um, a resubmission and there is a cost to do that resubmission. I believe it's the same $4 fee. Um, and uh, do an appeal to that trust score and you can do appeal. It goes through somewhat of a similar process. I'm not sure on the exact details of that. But you can uh, appeal that and then they will come back with either the same score or something different, right? So you can appeal that. Uh, and that is the process. Um, can you talk to a human about that? I wish I could talk to a human about that. Sadly, a lot of the carriers um, don't uh, have humans that you can talk to, but uh, you can talk to a human at Sales Message. And so it's our goal to really help you navigate through that process and one doing it through the product. So making it as seamless and simple as possible through the Sales Message platform. And then if you wanted to resubmit, you can do that as well. And maybe I'm just thinking out loud here, but hey, here's something to look at here's. Uh, why maybe it's gotten rejected. We don't know. Um, because we haven't submitted, the carriers aren't accepting it. So we don't know what that actually looks like. Uh, if they're going to provide us any information around why that trustworth is so low. But on a quick glance you could probably say, well, you don't want to be sending those types of types of texts. Um, daily Caps the messages per second is less than 1 /second on a basic uh that's worse than the current qualification that's ten DLC man I wish I owned the carrier. And again, I don't know what qualifies for basic. So maybe that is some small use case or something like that. Um, and maybe that actually works because it's a conversational type stuff. How does the daily cap work? Is it across all carriers or per carrier? Um, how does that work across platforms? Sales Message m might not know about company X that is sending messages for my other ten DLCs that is across the carrier network. Now um, again like I mentioned before is t Mobile says they're going to send out 60 messages per second. But then at uh, and t says they're going to send out 100. And so what's the average across there? That number in that um, table was sort of the average across all the carriers. Now again asterisks that may change right? That may be higher, they may be lower. And even talking to the carriers and talking to vendors, our vendor um, it's shifting so much that how the feedback that we're providing them, they're taking to the carriers and the feedback me and everybody else is providing the carriers are listening and creating these certain use cases on how to solve that. Because they don't want to eliminate it. They want to just make it work and they want to make it work at scale. So uh, our company number comes up as spam. Now most of the time if we go through this process will that removed with major carriers. Um, that's the reason why they are creating ten DLC is to one just provide some transparency. Um, but also two is when they understand what your company is, the, uh, types of M messages you are sending, they can provide you that route based on the trust score to get those messages through. So, Nick, um, I'm assuming that, um, once you go through that process and you're assigned that trust score, that your messages will start to get delivered, um, a little bit differently. I can't speak to it because, again, it's also new, but that's the whole purpose for ten DLC, is they're creating it because they want to provide a better method to, um, send those messages. Now, one thing that may come up is if your messages are being flagged, it's probably because of the content. Um, and it's most likely because of the content. And so, just a tip, if you're sending text messages again on this, you got to think about the situation. You have a local number, you're sending out spam text messages. And, um, I'm not saying spam text messages. I'm just saying you're just sending mass text in a way that the carriers never intended that to be used. And so if those messages contain a link and that links bitly or it's a URL shortener, don't use Google's URL shortener. The carriers will block it. And so they're smart. They've created filters around what's the content all right, let's take a look at a global scale. What's the content being sent? And if they see your phone sending sort of the same content that's in this little gray area, well, they're smart. And they're probably going to start to flag that and just not deliver that stuff. So look at your content. If you have links in there, um, remove the links. Maybe you'll link it direct to your website or get a different URL, um, to shorten that. Because, again, the carriers, they're smart. They want to eliminate that sort of messaging as much as possible. Um, Madeline, I've read in some places that it's a very hold on, somebody answered that for me. Let me go back. Uh, I've read in some places a very small business. You don't need to register for this. Do you know anything about this? If you want to send text messages on local, um, that is application to person, in order to send messages on application to person, you have to go through ten DLC. So whether you are super tiny or whether you are super large, if you want to send text messages on a two P, you have to go through a ten DLC. Now, they may open a smaller use case that may be a very small, very small business. What's funny is, when you ask big companies like, well, what's a small business? They're like, oh, well, it's five, uh, million dollars a year. Well, that may be small to them, right? But to somebody else, that's a bigger business. And so it really comes down to types of messages and how. Many messages. So it's not so much business size. They don't care. They just want to know, are you a real business? What's the type of messages that you're sending? So, look, a very small business is one person. You can't get less than a person, maybe half a person. Sorry, I'm going to crack myself up anyhow, um, so hopefully that answers your question, Madeline. But again, I've never heard that. And again, if you want to send messages on a to P, you got to go through ten DLC. If, um, we already have a short code we also use for other platforms such as Twilio, would it be possible to integrate with Sales Message as well? Absolutely, yes. Um, so again, we do provide short codes. We, um, have our own shared short code, which is, uh, being banned or being eliminated. Again. Not a sales message problem. It's an everybody problem. If you want to bring your short code over, by all means, reach out to our team and we can get that set up for you. If it's on Twilio, then great. Um, we actually use Twilio and so we can bring that into our platform. If you want to send those text messages, um, onto Sales Message, it's a super simple process and we can enable that for you on your Sales Message account. So, um, that's about it. But again, those next steps fill out this early business registration form. Um, and it's going to walk you through just a survey type, um, approach. We're going to ask you your business information. We're going to ask you some of those use cases and don't consider this like the one in Stone that we're going to submit. Again, we want to capture this data early and then when it does come time, you can go back and most likely you probably edit this, can even do it in the Sales Message, uh, interface pretty soon. So that's really it. Um, we're going to, again, continue to keep doing this. And as your questions come up, we actually have some great blog posts that we put out. Uh, so check out our blog. We've got a lot of great content, uh, around ten DLC. We, uh, actually have some new training, uh, that's going to come around for ten DLC. We're doing these webinars. So just know that, uh, we've got your back and we're here. It's not scary. If anything, it's going to allow you to start to send those texts. So, with that said, thank you everybody. We are 1 minute early for, uh, the hour. I said it was going to be 30 minutes, 45 minutes. But this is such great content, right? So if you guys have any questions, uh, reach out to us and, uh, we're here for you guys. So thank you so much for being a customer. If you are not a Sales Message customer, um, go ahead and sign up so you can start a 14 day free trial. Just go to salesmessage.com, fill that out, and you can start text messaging today on your local number. Soon you'll have to go through a ten DLC process, but we're here for you. So, again, thank you so much. I'm Chris Prasan. Have an amazing Thursday afternoon. And, uh, if you, um, want the webinar reminder sorry, the Webinar replay. We will be sending that out soon. So thanks so much. Make it a great day. Talk to you soon. Bye.
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