Quick Summary

Salesmsg just made the Inc. 5000 for the fourth year in a row. Partner revenue grew 5x. Churn improved. NPS climbed. And the team shipped more than any year before. Here's what 2025 looked like by the numbers, how we graded ourselves, and where we're headed in 2026.

Four Years of Compounding Growth

Before talking about 2025, it helps to understand what got us here.

Salesmsg didn't grow because of a big marketing budget or a viral moment. Growth came from building what customers asked for, shipping it fast, and doing that every single week for years.

Over the last four years, that approach compounded. Annual recurring revenue grew 4x. Revenue per customer tripled. Lifetime value nearly tripled. Trial-to-paid conversion climbed five points. The sales cycle got cut in half, from 24 days down to 11. Revenue quality improved as well, with more predictable, recurring income versus one-time usage.

None of that happened overnight. The team stayed close to customers, kept shipping, and the numbers followed.

That momentum carried into 2025.

Inc. 5000: Four Years Running

Salesmsg made the Inc. 5000 list again this year. Four consecutive years as one of America's fastest-growing private companies.

The first time Salesmsg made the list back in 2022, growth had reached 718% in three years. At the time, there wasn't even a marketing team. Customers told other customers. Partners told their clients. The product did the selling.

That dynamic still holds today, but now there's infrastructure behind it.

Sales crafts solutions for each customer's workflow rather than running generic demos.

Customer success walks new users through onboarding instead of handing them a knowledge base link.

Marketing uses Salesmsg every day to connect with leads and partners, rather than just writing about it.

The foundation is still product-led, but a real team now stands behind it.

Four years on the Inc. 5000 isn't a fluke. Consistent execution beats hype every time.

NPS Trending Up

The Net Promoter Score climbed this year.

It’s not where it needs to be. But it's headed in the right direction.

NPS is a lagging indicator. It reflects every support interaction, every product update, every onboarding experience. When it moves, something changed in how customers experience the product.

In 2025, the product improved faster than ever. AI Agents launched. Workflows got rebuilt. Analytics got redesigned. International texting is now available to 200+ countries. CRM integrations went deeper.

NPS also highlighted our gaps. Support response times lagged, and some customers churned early in their journey because onboarding didn't deliver value quickly enough.

The goal for 2026 is straightforward. Keep improving. Fix the gaps. Let the score follow.

Churn Improved Year Over Year

More customers stayed with Salesmsg in 2025 than the year before. Reducing churn was a formal strategic target this year, and the team hit it.

Churn tells you the truth. You can acquire all the customers you want, but if they leave, growth stalls. When retention improves, it means the product is working, and customers are getting real value. It means the promises made during the sale actually held up.

Existing customer revenue also expanded in 2025. Customers aren't just staying longer, they're using more of the platform and upgrading to higher tiers. That's a sign the product keeps delivering value after the initial sale.

Churn still happens, mostly early in the customer journey, which we're addressing by improving onboarding and speeding up time-to-value.

But the trend line moved in the right direction, and that's a sign the work is paying off.

Partner Revenue: 5x Growth from Q1 to Q4

The partner ecosystem saw major gains in 2025.

Partner-sourced ARR grew 5x between Q1 and Q4. HubSpot agencies, Salesforce consultants, and franchise operators all drove meaningful new business, and the momentum accelerated as the year went on.

Multi-location operators need texting that works across dozens of locations with centralized oversight. Salesmsg fits that use case well, and the results showed.

Instead of chasing volume, the team got selective about which partners to invest in. Tier 1 agencies with real client bases who could actually move the needle. Consultants already living inside the CRMs Salesmsg integrates with. Operators who needed a texting solution they could trust at scale.

Deal quality improved even when lead volume fluctuated.

The team also saw areas to improve, like manual partner activation and inconsistent enablement. Partners drove results, but the team knows they had to work harder than they should have.

That changes in 2026. Real tooling, real training, and real support for partners are in development now.

The Biggest Shipping Year Yet

2025 was the most productive year in company history.

AI Agents now book meetings, follow up on cold leads, and handle broadcast replies automatically. Workflows got rebuilt from the ground up with triggers, branching logic, and templates. International texting expanded to over 200 countries. Analytics and the Numbers page received full redesigns. HubSpot, Salesforce, and Zoho integrations all went deeper. Plus, RCS launched in beta.

The full breakdown is here: 2025: Momentum, Milestones, and Meaning.

The team listened to what customers needed and built it. That's been the playbook since day one, and it still works.

How We Graded Ourselves

Every year, Salesmsg runs an internal review across Product, Technology, Sales, Marketing, and Customer Success. It’s not a PR exercise. But, it’s a real honest self-assessment.

Shipping velocity stayed high. On-time releases improved. Platform stability held up under load. Partner strategy came into focus. New business acquisition hit targets.

But there's work to do. Support response times didn't meet internal benchmarks. Outbound sales has room to grow. Product-driven onboarding needs a full rebuild. Partner enablement lacked structure and consistency.

The point of grading honestly isn't to celebrate or self-flagellate. It's to name the gaps so they get fixed. Every low score on this year's review is already on the 2026 roadmap.

What's Coming in 2026

Based on what the team learned, here's where investment is going.

Customer support is getting more headcount, smarter AI, and a restructured ticket flow. The goal is faster response times and higher quality resolutions across the board.

Outbound sales are getting built out properly. Inbound got Salesmsg here, but outbound will help it scale. New channels, better lead scoring, and a more proactive sales motion are all in progress.

Partner enablement is getting real investment for the first time. Partners drove results this year, but they had to work harder than they should have. Certification programs, training resources, and better tooling are all coming so partners can grow alongside Salesmsg instead of despite it.

Product-driven onboarding is being completely rebuilt. Some customers leave early because onboarding emphasizes setup over outcomes. The new process aims to deliver value sooner and keep customers engaged.

None of these are moonshots. They're fundamentals. Do them well, and everything else compounds.

Thank You

Every number on this page started with a customer who trusted Salesmsg.

You told us what you needed. The team built it. You stuck around. Growth followed.

Four years on the Inc. 5000. NPS climbing. Churn improving. Partners thriving. More features shipped than ever before.

That's how 2025 happened. That's how 2026 will happen, too.

Thanks for building with us.

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