EZ Texting Pricing: 7 Alternatives Compared

EZ Texting's pricing page shows plans starting at $20 per month. But the monthly subscription is only part of the cost. Add in telecom fees, per-user charges, credit expiration rules, and MMS multipliers, and what looked like a $20/month tool starts costing $50 or more for a small team.

If you are evaluating EZ Texting for your sales or marketing team, you need the full picture: what each plan includes, what the credits actually get you, and where the costs stack up. This guide breaks down every EZ Texting pricing tier, explains the credit system honestly, flags the hidden costs, and compares it head-to-head with Salesmsg and six other platforms so you can make a real decision.

What is EZ Texting?

EZ Texting is a credit-based SMS and MMS platform built for small and mid-sized businesses running campaign broadcasts. It handles one-way blasts, keyword opt-ins, web forms, list building, and two-way replies. You can send from short codes, toll-free numbers, or local 10DLC numbers.

The platform is designed to make campaign setup simple. SafeSTOP opt-out support and built-in compliance guidance help businesses launch SMS campaigns without building messaging infrastructure through APIs. It works well for straightforward marketing broadcasts, but it is not built around sales team workflows, CRM integration, or coordinated two-way conversations.

EZ Texting pricing plans breakdown

EZ Texting has four pricing tiers. Monthly and annual billing options are available, with annual billing lowering the price on the three self-serve plans. Enterprise requires a custom quote. All self-serve plans include 500 monthly credits. Enterprise includes 200,000 monthly credits.

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Prices sourced from EZ Texting's pricing page. The difference between tiers is mainly contact limits, features (like dedicated short codes on higher plans), and overage rates. Incoming messages are free on every plan.

The self-serve plans all include the same 500 credits. The difference between paying $25/month and $125/month is not more messages. It is more contacts, better overage rates, and access to features like team texting on Scale. That distinction matters when you are choosing a plan.

How EZ Texting credits work

EZ Texting runs on a credit system. Every action costs credits:

• 1 SMS = 1 credit (up to 160 characters per segment)
• 1 MMS = 3 credits
• Inbound messages = free on all plans

This means a single image-based marketing message costs three times what a plain text costs. If your campaigns rely on images, GIFs, or rich media, those 500 monthly credits will go fast.

What 500 credits actually gets you: If you send one plain SMS per week to a list of 100 contacts, that is 400 messages per month, leaving you 100 credits as a buffer. But if those same messages include an image (MMS), that is 1,200 credits per month, blowing through your allowance in less than two weeks.

EZ Texting's own example: sending one SMS each week to 1,000 contacts over four weeks produces 4,000 messages at a listed cost of $168 on the Essentials tier, with 1,000 messages unused. That example, documented in EZ Texting's SMS marketing cost guide, shows how quickly costs scale once you move beyond the base plan.

Credit rollover rules: Monthly credits roll over for one additional billing cycle. On annual plans, credits expire after 12 months. Users have reported losing hundreds of dollars in unused credits when annual plans reset. Map your actual monthly message volume by format (SMS vs. MMS) before picking a plan.

EZ Texting hidden costs to watch for

The subscription price is not the full story. Here are the costs that do not show up on the main pricing page:

Telecom fee: The Launch plan carries a $5/month telecom surcharge for mandatory carrier-imposed fees. This fee is waived on higher-tier plans. So the real entry price is $25-30/month, not $20. This is confirmed by Business.com's EZ Texting review.

Per-user seats: Every plan includes 1 user. Each additional user costs $10/month. For a sales team of 3, that adds $20/month to any plan. For a team of 5, it adds $40/month.

Credit expiration: Annual plan credits expire after 12 months. If you overestimate your volume, those unused credits are gone.

Overage charges: Once you burn through your included credits, overage rates apply. These range from $0.04/credit on Launch down to $0.01/credit on Enterprise.

Real cost example: A team of 3 on the Launch plan (annual billing) pays $20 base + $5 telecom fee + $20 for 2 extra seats = $45/month minimum. If they send 800 MMS messages (2,400 credits) and use the 500 included credits, they owe overages on 1,900 credits at $0.04 each = $76 in overages. Total: $121/month, not $20.

EZ Texting pricing vs. Salesmsg: side-by-side comparison

EZ Texting and Salesmsg serve different use cases. EZ Texting is a campaign broadcast tool. Salesmsg is a revenue workflow platform that combines two-way SMS, MMS, calling, shared inboxes, CRM integrations, and AI agents. Here is how they compare:

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Where EZ Texting wins: If your only need is sending promotional blasts to a small contact list, and nobody on your team needs CRM integration, calling, or a shared inbox, EZ Texting's Launch plan is straightforward and affordable. The setup is fast, and the credit model is easy to budget for low-volume campaigns.

Where Salesmsg wins: Once you need two-way conversations, a team inbox, CRM logging, or voice calling, Salesmsg covers those without bolting on extra tools. Messages, calls, transcripts, and AI summaries land in your HubSpot or Salesforce timeline automatically. For business texting tied to a sales process, that changes the economics entirely because you are not paying for a separate dialer, a separate CRM integration tool, and manual data entry.

Other EZ Texting alternatives worth considering

If EZ Texting's pricing or feature set does not fit, here are six other platforms and what each does best. For a deeper dive, see our full EZ Texting alternatives comparison.

SimpleTexting: Credit-tiered plans starting around 500 texts/month. Fast setup, templates, scheduling, and a straightforward inbox. Good for local businesses and small marketing teams that want to launch campaigns quickly. Inbound SMS is typically free. The trade-off is less depth for sales workflows. Compare SimpleTexting alternatives.

Sakari: Month-to-month or annual billing with 90-day credit rollover and unlimited users. Native HubSpot integration and dedicated numbers in multiple countries. Good for teams with variable send patterns. The catch: inbound messages are billed, which changes the math for interactive campaigns.

Textedly: Broadcast-focused with keyword capture, drip campaigns, and newer AI voice/messaging agents. Scales well for large blasts. Pricing changed recently, so verify current tiers directly. See Textedly alternatives.

TextMagic: Usage-based per-message pricing instead of credit buckets. Free inbound SMS. Supports BYOC (bring your own CPaaS) for teams that want to route through Twilio, Vonage, or similar providers. Good for technical teams that want transparent, metered billing. Explore TextMagic alternatives.

Heymarket: Per-user seat pricing plus message credits. Strong shared-inbox governance with assignments, templates, and admin controls. Supports SMS, MMS, and RCS. Best for teams that need structured conversation ownership and accountability.

JustCall: Sales-focused calling and texting platform. If your team needs a power dialer and SMS from the same tool but is not locked into HubSpot or Salesforce, JustCall is worth evaluating. See JustCall alternatives.

Which platform is right for your team?

The right choice depends on what your team actually does with text messages, not just how many you send.

Pick EZ Texting if: You run one-way broadcast campaigns to a small list (under 500 contacts), you do not need CRM integration, and only one person manages the texting. The Launch plan is simple and affordable for that use case.

Pick Salesmsg if: Your team texts leads and customers as part of a sales or CS process, you use HubSpot or Salesforce, you need calling alongside texting, multiple team members share an inbox, or you want AI agents handling routine follow-up. HubSpot SMS integration and Salesforce text messaging are core to how Salesmsg works.

Pick a metered platform (TextMagic) if your volume fluctuates and you want to pay only for what you send.

Pick a governance-first platform (Heymarket) if conversation assignment, admin controls, and structured team access matter more than CRM depth.

Before committing, map your actual workflow: monthly SMS and MMS volume, number of users who need access, CRM requirements, inbound reply expectations, and whether you need calling. Compare the resulting operating cost, not the sticker price.

How to switch from EZ Texting to Salesmsg

If you have decided Salesmsg is a better fit, the switch is straightforward:

1. Port your number: You can transfer your existing phone number to Salesmsg. The porting process typically takes a few business days.
2. Import your contacts: Upload your contact list via CSV. If you are coming from EZ Texting, export your subscriber list first.
3. Connect your CRM: Link HubSpot or Salesforce. The native integration takes about 15 minutes to set up.
4. Set up your team inbox: Add team members, configure shared numbers, and set up any routing or assignment rules.

Start a free 14-day Salesmsg trial to test the platform with your actual workflow before fully committing.

FAQs about EZ Texting pricing

How much does EZ Texting cost per month?

EZ Texting's self-serve plans run from $25/month (Launch) to $125/month (Scale) on monthly billing, or $20 to $100/month on annual billing. Enterprise starts at $3,000/month with custom pricing. The Launch plan also carries a $5/month telecom fee, and additional users cost $10/month each.

How do EZ Texting credits work?

EZ Texting uses a credit system where one SMS equals 1 credit and one MMS equals 3 credits. Self-serve plans include 500 monthly credits. Monthly credits roll over for one billing cycle, but annual plan credits expire after 12 months. Once you exceed your allowance, overage rates apply, ranging from $0.04/credit on Launch to $0.01/credit on Enterprise.

Does EZ Texting have hidden fees?

Yes. The Launch plan has a $5/month telecom surcharge. Every user beyond the first costs $10/month. Annual plan credits expire after 12 months. For a team of 3 on the Launch plan, the real monthly cost is closer to $45-50 before any overages, not the advertised $20-25.

Is EZ Texting good for sales teams?

EZ Texting is built for one-way SMS marketing broadcasts, not sales conversations. It works for sending promotions to a subscriber list. Sales teams that need two-way texting, a shared inbox, CRM integration with HubSpot or Salesforce, and voice calling should look at a platform like Salesmsg that is designed for revenue workflows.

How does EZ Texting compare to Salesmsg?

EZ Texting is cheaper for very low-volume broadcast campaigns to small lists. Salesmsg costs more at the entry level but includes a shared team inbox, native HubSpot and Salesforce integration, calling, AI agents, and two-way conversational texting. For teams running a sales process through their CRM, Salesmsg's per-message model is typically more cost-effective than assembling separate tools.

Can I switch from EZ Texting to Salesmsg?

Yes. You can port your existing phone number, import your contacts via CSV, and connect your CRM. Number porting takes a few business days. Salesmsg offers a 14-day free trial so you can test the platform before committing.

Does EZ Texting integrate with HubSpot or Salesforce?

EZ Texting connects to some CRM tools through Zapier but does not have native, two-way integrations with HubSpot or Salesforce. Salesmsg has native integrations with both, which means messages, calls, and activity automatically log to contact records without manual entry.

Ready to compare pricing for your specific team size and message volume? Try Salesmsg free for 14 days and see the difference in your actual workflow. Or review SMS marketing pricing across the industry to understand where the market stands in 2026.