Quick Summary

HubSpot teams are increasingly using texting across sales, service, and marketing because it enables faster replies and keeps conversations moving. These tools differ in automation, inbox structure, number routing, calling features, and international coverage.

• Salesmsg handles real-time texting, calling, workflows, and clean record syncing.
• Sakari focuses on reminders, templates, and contact-based outreach.
• Aircall, Twilio, Kixie, and Quo support teams that need calling features, regional routing, or custom setups.

Key Highlights

• Each tool supports different messaging requirements across sales, service, and SMS marketing.
• Salesmsg offers texting, calling, shared inbox features, and workflow automation inside HubSpot.
• Pricing, message volume limits, and routing rules vary between all platforms.

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This guide compares the top HubSpot SMS integrations for 2025, helping companies establish a clear SMS strategy within their HubSpot account. Each section includes verified information from vendor pages, HubSpot Marketplace listings, and official product documentation. You will see features, limitations, and pricing notes that match what the vendors publish today.

The goal is to help you choose the best HubSpot integration for your SMS marketing campaigns, based on accuracy, setup speed, texting features, marketing automation support, and cost. 

The Top 5 SMS Tools for HubSpot

Not every SMS tool works the same inside HubSpot. The options below are the ones most teams use today. You will see key features, limitations, pricing notes, and who each tool is best suited for.

1. Salesmsg

Salesmsg provides teams with fast, two-way SMS and MMS capabilities directly inside HubSpot, featuring reliable syncing and a simple setup. The app connects to HubSpot contacts, companies, deals, tickets, and pipelines, allowing sales, service, and SMS marketing teams to manage texting and calling from a single location. The integration works across desktop, browser extensions, and the mobile app, and every SMS message logs on the HubSpot timeline seamlessly.

Top features

Salesmsg provides teams with two-way messaging within HubSpot, featuring fast syncing across all records. It supports calling and texting within one platform, allowing teams to manage conversations without switching tools. It offers shared inboxes, workflow texting, list automation, and complete mapping across the CRM. It also supports local and toll-free numbers, along with A2P 10DLC registration, directly within the product.

Limitations

Two-way texting is limited in certain international regions due to carrier regulations. High-volume teams need message bundles for heavy SMS usage.

Best fit

Salesmsg fits teams that want faster lead response, easier follow-ups, and real-time conversations inside HubSpot. It works well for groups that need two-way texting, calling, automated workflows, shared inboxes, and strong deliverability without adding more tools or headcount.

Salesmsg pricing

Salesmsg starts at $25 per month with 500 SMS message credits included. Extra user seats cost $10 per user each month, and extra phone numbers cost $5 per line each month. Message credits vary in cost by region and message type because carrier fees differ. These fees pass through at the published carrier rate, which helps teams plan their monthly usage.

What customers have to say

“Salesmsg is an excellent solution for HubSpot customers who need both 1:1 sales messaging and large-scale text broadcasting. The native integration makes it simple for HubSpot users to send and manage communications directly within the HubSpot interface, which streamlines workflows and improves adoption. Plus, their partner program team is fantastic to work with—responsive, knowledgeable, and genuinely invested in partner success.” (G2)

“Salesmsg offers a straightforward and efficient way to connect with prospects. I’ve found that leaving voicemails for clients is ineffective, but with Salesmsg, my response rate has increased by 80%. It has now become an essential part of my daily routine whenever I reach out to potential clients.” (G2)

2. Sakari

Sakari provides HubSpot users with a simple SMS panel for contacts, deals, and tickets. The platform focuses on business text messaging for reminders, confirmations, and bulk sends. The HubSpot integration supports two-way texting, templates, and workflow automation.

Top features

Sakari supports two-way SMS from HubSpot records and allows teams to create templates for quick responses. Workflows can send targeted messages automatically, which helps with appointment reminders and status updates. Mass messaging tools help teams send larger batches during busy periods.

Limitations

Sakari does not include a shared inbox for team collaboration, and the platform does not support calling. MMS messaging varies by location and carrier rules.

Best fit

Sakari fits teams that need simple two-way SMS, template support, and workflow automation for appointment-driven communication.

Sakari pricing

The Standard plan is 25 USD per month and includes 823 message segments, 90-day rollover credits, a dedicated number or sender ID, and unlimited users and contacts. 

What customers have to say

“​​Sakari provides an intuitive user interface that is simple to use and comprehend for our team. Users like us value the design's simplicity, which enables us to send and manage SMS messages quickly and effectively without a high learning curve.” (G2)

“I signed up for Sakari because of its SMS integration with HubSpot. Support docs could be more robust. The interface could be more modern.” (G2)

3. Aircall

Aircall is a calling-first platform that also supports limited SMS inside HubSpot. The HubSpot integration logs calls and can log SMS and MMS to the contact timeline when you enable the setting in the Aircall HubSpot connector. Teams get text and voice in one place, with activity synced to HubSpot. 

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Top features

Aircall supports two-way SMS in supported regions and logs messages on HubSpot timelines. Calls, call recordings, and SMS activity sync to CRM records. The shared inbox helps teams handle incoming communication together. Aircall also supports click-to-dial, call routing, and live coaching tools.

Limitations

Two-way texting is limited to select countries. SMS volume limits depend on the number of messages and the carrier's routing. MMS support varies by location.

Best fit

Aircall suits teams that integrate SMS and phone calls into their engagement workflow and want everything tied to HubSpot records.

Aircall pricing

As of February 2025, Aircall offers an Essentials plan at $40 per user per month (billed annually) and a Professional plan at $70 per user per month (billed annually). SMS usage rates vary by country and number type.

What customers have to say

“I really value how seamlessly it integrates with CRM platforms like HubSpot. The extensive range of features and options are intuitive and user-friendly, which simplifies managing and tracking communications. One issue is that text messages do not sync with the CRM platform our company uses.” (G2)

“Using Aircall for Calling & SMS has helped to automate some aspects of how I reach out to leads, however it is not as sophisticated as I had hoped.” (HubSpot Marketplace)

4. Twilio 

Twilio gives teams full control over SMS and calling through APIs, Studio flows, and custom SMS workflows. HubSpot users pair Twilio with HubSpot through private apps or third-party connectors, like Twilio SMS from Octopods, as Twilio does not have a native integration with HubSpot's inbox. Twilio suits teams with technical resources that want customizable SMS automation.

Top features

Twilio supports global SMS and MMS, flexible phone number configuration, and customizable logic. Teams can create triggers and automated flows. The platform provides detailed delivery rates and response tracking.

Limitations

Twilio requires technical work. It does not include a native HubSpot inbox, and users need to configure API rules to sync activity to HubSpot. Interface design depends on the custom setup.

Best fit

Twilio fits technical teams that want full control of rules, routing, and message triggers across multiple communication channels.

Twilio pricing

Twilio prices outbound US SMS at $0.0079 per segment and inbound SMS at $0.0079 per segment. MMS and international messages vary by country.

What customers have to say

One customer using Octopods’ Twilio SMS app says, “Frustrating setup process with confusing upgrade path and account connection issues. It made me connect the Octo app but wouldn't let me select my account. Then when I tried to upgrade to the omni-channel option, it was confusing and there was no clear way to do so.” (HubSpot Marketplace)

5. Kixie

Kixie focuses on sales engagement through calling, texting, and automation. The HubSpot integration syncs SMS and call activity to contact records and supports automated triggers through HubSpot workflows.

Top features

Kixie supports SMS and calling from the same app, and messages log to HubSpot contact timelines. PowerDialer tools help teams increase outreach. HubSpot workflow triggers can send SMS messages through Kixie.

Limitations

Kixie restricts texting to select countries. MMS availability depends on carrier support. Some features require higher-tier plans.

Best fit

Kixie suits teams that handle high outbound activity and want calling and texting tied directly to HubSpot.

Kixie pricing

Kixie lists three monthly rates when billed quarterly. The Integrated plan costs $35 per month. The Professional plan costs $65 per month. The Outbound Power Dialer plan costs $95 per month. The Enterprise plan requires direct contact with Kixie for personalized offers.

What customers have to say

“Kixie works great with HubSpot. The integration is seamless, and all calls and texts are logged with plenty of detail. Super helpful for keeping track of sales activity and monitoring acquisitions.” (G2)

“The only downside is that Kixie didn't have any options for the SMS feature that would automate a response if my team was away from the dialer.” (G2)

6. Quo (Formerly OpenPhone)

Quo provides voice, SMS, and team phone number functionality with HubSpot integration. It logs messages, calls, and voicemails to the contact timeline and automatically syncs new contacts and numbers.

Top features

Quo supports unlimited calling and texting to the US/Canada on its tiers, syncs activity with HubSpot contacts, automatically imports new contacts, and links message/call history. The HubSpot integration enables in-depth activity logging and number management within the CRM.

Limitations

International SMS may incur extra fees and fewer features; advanced routing and automation features may belong to higher-tier plans. The platform focuses more on phone system replacement rather than pure SMS marketing.

Best fit

Quo suits teams that want a unified phone system within HubSpot, combining voice and texting under a single number, particularly for smaller teams or support groups.

Quo pricing

Plans start at $15 per user per month when billed annually for the Starter tier, but the HubSpot integration isn’t available in that tier. To access the HubSpot integration, you need to be on the Business or Scale plans, which are $276 per year and $420 per year, respectively.

What customers have to say

We use Quo every day and it is an integral part of our business. The integration was pretty smooth and implementing the app and its features was easy. (G2)

‍“I wish the integration with HubSpot was better. Be nice if the calls and texts all automatically logged. I had to use zapier as a workaround but it’s choppy.” (G2)

Additional Messaging Options Inside HubSpot

WhatsApp Integration

Some HubSpot teams rely on WhatsApp to reach contacts in regions where WhatsApp messaging is the primary communication channel. HubSpot offers an official WhatsApp integration that syncs conversations to contact timelines and supports workflow triggers, templates, and inbox access. This option works well for teams that need reliable two-way communication and clear CRM activity inside HubSpot.

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iMessage for HubSpot

Since Apple doesn’t provide a public iMessage API, there isn’t a native iMessage integration for HubSpot. There are, however, third-party integrations that enable teams to send and receive iMessages directly within HubSpot. A few notable examples include:

• Project Blue
• Sendblue
• Linq Blue

These platforms connect iPhones to HubSpot, logging messages to the CRM timeline and allowing them to trigger workflow actions. iMessage helps teams that handle high-ticket sales or service communication because contacts tend to respond faster to blue iMessage threads. The platform supports form-triggered messaging, sequence messaging, and stage-triggered messages inside HubSpot.

This option suits service-driven teams and businesses that want higher reply rates, stronger contact engagement, and a more direct channel for one-to-one communication. It does not suit high-volume messaging or cold outreach because iMessage works best for personal conversations rather than broadcast sends.

What to Look for in the Best HubSpot SMS Integration

Setup

A strong integration connects seamlessly through the HubSpot ecosystem. Teams need a setup that activates quickly, syncs contacts without issues, and keeps phone numbers aligned with the primary field inside HubSpot. 

A clean setup prevents message routing errors and supports a smoother rollout. Look for tools that install through the HubSpot App Marketplace and require minimal configuration.

Inbox and two-way texting

Teams need an inbox that links messages to each contact’s profile and keeps each thread easy to follow. Real productivity starts when users can reply inside the same panel, assign conversations, add internal notes, and switch between contacts without losing context. 

A clear inbox view helps sales and service teams track responses while reducing missed messages. Shared inboxes, role-based access, and user assignment rules give teams better control over active conversations.

Send Bulk SMS

SMS campaigns rely on fast and reliable message delivery. The best tools send large batches without delays and support MMS for confirmations, event or meeting reminders, or visuals for proper instructions. 

Marketers need a system that can handle audience segments without slowing down the rest of the account. Throughput controls, send windows, and workflow-triggered broadcasts help ensure that messages are sent at the right time.

Compliance

A2P 10DLC registration helps messages reach contacts reliably, and toll-free verification improves delivery for service updates or appointment reminders. 

Teams also need simple tools for opt-in tracking inside HubSpot, with clear visibility into phone number status and country code formatting. The best platforms guide users through registration, handle carrier submissions, and offer built-in safeguards to prevent improper sends.

Pricing clarity

SMS pricing varies by region, number type, and message type, which can create confusion when teams attempt to forecast usage. 

The best tools give clear per-segment rates, outline carrier pass-through fees, and help teams estimate usage without surprises on the next invoice. Transparent message logs and cost-per-send breakdowns make it easier to understand monthly spend.

Reporting

Teams need reporting that shows delivery results, replies, link clicks (when supported), and SMS campaign performance. Clear, accurate, and detailed reports help users adjust message timing, improve sequences, and measure contact engagement inside HubSpot. 

Strong reporting also supports RevOps teams that monitor volume, outcomes, and customer response patterns. Tools with activity timelines, workflow reporting, and inbox analytics make it easier to track team performance and message effectiveness.

HubSpot SMS Integrations: Use‑Case Examples

Driving Faster Sales Conversations

SMS inside HubSpot helps sales reps quickly reach new leads, confirm interest, and keep deals moving without waiting for email replies. It works well for stage-based outreach, fast qualification, and time-sensitive follow-ups.

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Allegiate Fitness uses Salesmsg Workflows to trigger SMS outreach when contacts hit new pipeline stages, delivering their highest connect and response rates of any channel. Automated SMS sequences run for three to four weeks, consistently driving leads into the Connected stage and reducing time-to-close. They also built a simple review workflow that has generated 100+ Google reviews automatically, strengthening local visibility and fueling ongoing demand.

Scaling Support Follow-Ups Without Manual Work

Support teams use SMS in HubSpot to send updates, answer questions, and follow up on tickets without relying on long email threads. It gives customers a quick way to reply and helps teams resolve issues faster.

Royal LePage Signature Realty uses Salesmsg with HubSpot to stay in touch with over 5,000 contacts, compared to a few hundred manually before. Their automated sequence runs for two years, sends messages on a consistent schedule, and still brings in replies long after initial outreach. Salesmsg also eliminates manual texting and name errors, which helps keep communication accurate and easy to manage.

Driving Stronger Results From Marketing Campaigns

Marketing teams rely on fast, visible channels to promote offers, send reminders, and reach contacts at the right moment. Texting works well for campaigns that need quick engagement and higher click-through rates than email.

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SamCart used Salesmsg with HubSpot to send 44,000 SMS messages during a promotional push. The campaign achieved a 6.8 percent click-through rate and generated $ 20,000 in additional revenue. Salesmsg made it easy to schedule the messages, track performance, and tie results directly to HubSpot reporting.

Pricing and Cost Benchmarks for HubSpot SMS Apps

Pricing for HubSpot SMS tools varies widely, so it helps to understand the common models and the costs teams can expect as message volume grows.

Seat-based

A monthly fee per user. Common in SMS platforms with shared inboxes.

Usage-based

Teams pay by message. Rates vary by country, SMS number type, and message type.

Small team example

A small sales team might send around 5,000 messages per month. At average market rates, this costs roughly $ 150 to $ 300 per month for CRM messaging and seats combined, depending on the region and routing.

Enterprise example

Large teams can often send 50,000 or more messages per month. With lower per-message rates and many user seats, the total cost can reach $2,000 to $3,000 per month or more, including registration and throughput requests.

Common extra fees

• Carrier registration
• Toll-free verification
• Short code registration in select regions

All fees vary by provider and region.

Which SMS Tool is Right for Your HubSpot Team?

Teams working with HubSpot use SMS in different ways. Sales, service, and marketing all move at different speeds and handle different message volumes. Matching the tool to the team helps you choose the features that matter before you compare pricing.

Sales Hub

Sales teams move through templated and personalized messaging quickly, and they depend on texting for replies that keep deals active. Salesmsg and Sakari provide reps with fast SMS outreach and clear message logs within contact records. Salesmsg adds calling, shared inbox activity, and automated workflow actions that help sales reps manage high-volume follow-ups without jumping between apps.

Service Hub

Support teams handle tickets, issue updates, and provide ongoing communication with customers. Salesmsg works well here because inbox activity links directly to HubSpot objects, keeping message threads accessible. Sakari can support simple updates and ticket-triggered sends. Service teams gain value from inbox features that help agents coordinate responses without confusion.

Marketing Hub

Marketing teams send reminders, announcements, and promotional messages to their target audience. They need tools that support segments, workflows, and tracking inside HubSpot.

Salesmsg and Sakari both support MMS, automated sends, and contact list automation. Each helps marketers schedule messages and measure results without manual exporting.

Decision Checklist

Use these points to match your needs to the right tool.

• If your team wants texting and calling inside one platform with clean syncing to HubSpot → choose Salesmsg
• If your team needs fast replies, shared inbox coordination, and workflow-based texting → choose Salesmsg
• If your team focuses on appointment reminders or simple confirmation updates → choose Sakari
• If your team handles high outbound calling activity and wants dialer tools that connect to SMS → choose Kixie
• If your team needs full control over routing logic or API-driven automation → choose Twilio
• If your team manages long call sessions and wants call recording paired with SMS activity → choose Aircall
• If your team handles WhatsApp or iMessage conversations and needs a lightweight HubSpot connection → choose Quo

Quick Recommendation

Most teams want a tool that installs cleanly, syncs every message to HubSpot records, and supports texting across sales, messaging service, and SMS marketing. 

Salesmsg meets these needs with a simple setup, fast timeline syncing, calling, shared inbox activity, and HubSpot workflow support. This makes Salesmsg a strong fit for teams that want reliable communication inside HubSpot without extra steps.

Frequently Asked Questions

Can I test multiple SMS tools in HubSpot before picking one?

Yes. Most HubSpot SMS apps offer a free trial or sandbox configuration so you can test message sending, workflow triggers, inbox features, and reporting before committing. It’s smart to compare tools side‑by‑side using your real team workflows. Be sure to check whether your trial includes A2P 10DLC‑registered sending to avoid deliverability issues during testing.

What happens to my SMS history if I switch tools in HubSpot?

Your existing message logs usually remain stored in HubSpot as CRM records, but real‑time inbox threads may not migrate automatically. Some vendors support importing chat history, while others require starting fresh. If you anticipate switching later, choose a tool that logs every message at the Contact/Company level to preserve compliance and audit trails.

Do all SMS integrations work with HubSpot CRM, Sales Hub and Service Hub?

Not always. Some SMS tools only connect at a basic CRM level, meaning they can’t run HubSpot workflows, ticketing automation, or shared team inbox messaging. When evaluating a tool, look for:
✔ Native HubSpot App Marketplace listing
✔ Full support for Sales & Service Hub inbox tools
✔ Workflow + sequence triggers for automated texting

How many users/licenses do SMS tools for HubSpot require?

It depends on the pricing model:

• Per‑user plans: each rep with texting access needs a seat
• Shared inbox plans: teams can collaborate using fewer licenses
• Usage‑based pricing: pay mainly for the number of messages sent

Sales teams often need more seats for high‑volume outreach, while support teams can operate through shared queues.

Can I send text messages globally from HubSpot using these tools?

Many HubSpot SMS apps support international messaging, but:

• Pricing varies by country
• Local number compliance rules apply
• Not all tools support two-way messaging worldwide

If you operate in multiple regions, choose a tool with carrier‑approved global numbers and built‑in compliance support.

What are the main differences between native HubSpot texting features and third‑party SMS apps?

HubSpot offers limited texting functionality out of the box (mostly one‑way notifications). Third‑party SMS apps unlock:

• Two‑way texting + shared team inboxes
• Bulk & automated messaging through workflows
• Local & toll‑free number provisioning
• Compliance management for A2P 10DLC
• Rich conversation logging + reporting

If your goal is to scale conversations with customers, a certified App Marketplace integration is the better long‑term fit.