Quick Summary

If you need to send SMS from Salesforce, you have options. This guide compares the eight best Salesforce text messaging apps side by side so you can find the right fit for your team, your workflows, and your budget.

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You want to send text messages from Salesforce.

Maybe you’ve already looked into it and found Salesforce’s native options underwhelming.

Maybe you’ve browsed the AppExchange and been overwhelmed by the number of SMS apps listed there.

The truth is, most Salesforce text messaging apps aren’t built for sales teams.

Some are designed for marketing automation. Others focus on nonprofits or event management.

And Salesforce’s own SMS tools are buried inside Service Cloud and Marketing Cloud, neither of which is set up for how SDRs, AEs, and RevOps managers actually work.

This guide compares the eight best text messaging apps for Salesforce. We’ll break down features, Salesforce integration depth, pricing, and honest pros and cons for each tool so you can pick the right text messaging solution for Salesforce without the guesswork.

Quick Comparison Table

Does Salesforce Have Built-In Text Messaging?

Short answer: yes, but it’s limited.

Salesforce offers SMS capabilities through two products. Service Cloud includes messaging for customer support conversations. Marketing Cloud supports bulk SMS sends as part of larger marketing campaigns.

Neither is designed for outbound sales messaging.

If you’re an SDR trying to follow up with a lead from a Salesforce record, or an AE sending a quick reminder before a demo, Salesforce’s native SMS tools won’t get you there.

There’s no shared team inbox for sales. No two-way conversational texting from a lead or contact record. And Salesforce Marketing Cloud text messaging requires an enterprise-level budget that most sales teams can’t justify.

For sales teams that need text messaging on Salesforce as part of their daily workflow, a dedicated text messaging app in Salesforce is almost always the better choice.

What to Look for in a Salesforce Text Messaging App

Not all SMS tools integrate with Salesforce the same way. Here’s what matters most for sales teams evaluating their options.

Native Salesforce integration depth.

Can you text directly from a lead, contact, or opportunity record? Does the tool sync data both ways? The best tools let you work without leaving Salesforce.

Two-way conversational messaging.

Sales teams need real back-and-forth conversations, not one-way blasts. Look for a tool that supports two-way texting from a shared inbox.

Team inbox and collaboration.

Multiple reps working the same pipeline need visibility. A shared inbox prevents leads from slipping through the cracks and keeps handoffs clean.

Compliance (10DLC and TCPA).

If you’re texting in the U.S., 10DLC registration is required. TCPA mandates written consent and clear opt-out instructions. Any tool you choose should handle this as part of onboarding, not as an afterthought.

Transparent pricing.

Salesforce text messaging pricing varies wildly across tools. Some charge per user, some per message, some per year. Some even charge extra for the Salesforce integration itself. Know what you’re paying before you commit.

Best Salesforce Text Messaging Apps: Real Reviews

1. Salesmsg. Best for Sales, Marketing, and Customer Service Teams

Best for: B2B sales (also marketing and support) teams that need two-way texting, a shared inbox, and deep Salesforce activity logging without switching between tools.

Sales teams using Salesmsg with Salesforce close deals faster and stop losing leads to slow follow-ups. Your reps text and call directly from Salesforce records.

Every conversation is logged automatically. And AI Agents respond to new leads in seconds, even when your team is offline.

Salesmsg is a texting-and-calling platform built specifically for sales teams who live inside their CRM.

What your sales team can do with Salesmsg:

• Respond to new leads instantly with AI Agents that qualify and book meetings 24/7
• Reduce no-shows with automated reminder texts triggered from Salesforce workflows
• Keep every rep on the same page with a shared team inbox
• Send personalized bulk SMS from Salesforce list views and campaigns using merge fields
• Make and receive calls with recording, transcription, voicemail drop, and power dialer. No separate phone tool needed
• Stay compliant with built-in 10DLC registration, opt-in/opt-out management, and HIPAA-compliant messaging

Salesforce Integration: Salesmsg sits inside your Salesforce pages as a widget. So, you can text any lead, contact, or opportunity without switching tabs.

Messages and calls log to the timeline automatically. You can also send mass texts from Opportunities and Campaigns, trigger messages through Salesforce Flows, and everything syncs both ways. Plus, it works on Lightning and Classic.

Pricing: Starts at $25/mo for 500 message credits. Scales to enterprise volumes with custom plans. Credit-based pricing means you pay for messages, not seats. Each plan includes a phone number and a user seat, with additional seats available at graduated pricing.

Pros:

• The only tool on this list that combines texting AND calling in one platform
• Deep, two-way Salesforce integration
• AI Agents handle lead qualification and meeting booking automatically
• Credit-based pricing scales better than per-seat models for growing teams

Cons:

• Advanced workflow automations may require a learning curve for new users

Ratings: G2: 4.7/5 (370 reviews) | Capterra: 4.6/5 (75 reviews)

See how Salesmsg integrates with Salesforce and book a demo today

2. Mogli SMS. Best for Nonprofits and Education

Best for: Nonprofits, higher ed, and organizations that need text-based surveys, WhatsApp messaging, and deep Salesforce-native functionality.

Mogli is a Salesforce-native SMS and WhatsApp platform. It’s built directly on the Salesforce platform, so all your data stays inside your Salesforce org. With no external syncing required.

Where Mogli stands out is in text-based surveys, chatbots, and automated data collection. These features make it popular with nonprofits, universities, and organizations that need to gather information from stakeholders at scale.

Key Features:

• SMS and WhatsApp messaging from any standard or custom Salesforce object
• Text-based surveys with branching logic and data capture
• Automated chatbot conversations for lead qualification
• Bulk messaging with merge fields
• Voice messaging (text-to-speech)

Salesforce Integration: 100% Salesforce-native. Built on the platform, not just connected to it. Works with Salesforce Flows, Process Builder, and custom objects. All message data lives inside Salesforce.

Pricing: Starts at approximately $4,935/year. All packages include unlimited users, unlimited contacts, and unlimited keywords. You’ll need to contact Mogli for a custom quote.

Pros:

• Truly Salesforce-native. No external data storage
• Strong survey and data collection tools
• Unlimited users on every plan
• Excellent U.S.-based customer support (187 five-star AppExchange reviews)

Cons:

• Annual pricing starts higher than credit-based alternatives
• Primarily built for education and nonprofit use cases, so less sales-team-specific
• WhatsApp integration still has limitations, according to some reviewers
• No built-in calling features

Ratings: G2: 4.2/5 (7 reviews) | AppExchange: 4.98/5 (197 reviews)

3. 360 SMS App. Best for Customization

Best for: Teams with complex Salesforce environments that need multi-channel messaging and heavy no-code automation.

360 SMS App is a Salesforce-native messaging platform that supports 15+ communication channels.

It goes beyond basic SMS with WhatsApp, Facebook Messenger, Viber, WeChat, ringless voicemail, and telephony, all from a single console inside Salesforce.

The real strength is customization. Drip campaigns, chatbot builders, keyword-based routing, and decision trees can all be configured without code.

Key Features:

• 15+ messaging channels in one app
• No-code chatbot builder and drip campaign automation
• Bulk SMS to millions of recipients
• SMS templates, link tracking, and scheduled messages
• Salesforce Flow and Process Builder support

Salesforce Integration: 100% Salesforce-native. Sits inside the Salesforce UI. It supports automation through Flows and Process Builder. Works with both standard and custom objects.

Pricing: Pricing is custom, so contact for a quote. Higher-tier plans with more channels and features will cost more. 360 SMS does not publish transparent pricing on its website.

Pros:

• Broadest channel support (SMS, WhatsApp, Viber, WeChat, and more)
• Powerful no-code automation for drip campaigns and chatbots
• 600+ five-star AppExchange reviews
• Low starting price per user

Cons:

• Recent G2 reviews note that the AI features are limited and not customizable to your business
• Some users report that the platform is starting to fall behind competitors on newer features
• Customer support responsiveness has received mixed feedback recently
• Pricing is not published transparently

Ratings: G2: 4.7/5 (79 reviews) | AppExchange: 4.89/5 (1200+ reviews)

4. Blackthorn Messaging. Best for Events and Field Teams

Best for: Organizations already using Blackthorn for events or payments who want to add SMS without another vendor.

Blackthorn Messaging is a Salesforce-native texting solution that’s part of the broader Blackthorn product ecosystem.

If your team already uses Blackthorn for event registration or payment processing, adding messaging is straightforward.

The tool covers the basics well. You get personalized bulk texts, automated message triggers, scheduled sends, and templates with merge fields. But it’s not built for sales team workflows the way some other tools on this list are.

Key Features:

• Send SMS/MMS directly from any Salesforce standard or custom object
• Automated messaging triggers based on Salesforce events
• Bulk messaging from Campaigns and list views
• Message templates with merge fields
• Link shortening and tracking

Salesforce Integration: 100% Salesforce-native and all data stays inside Salesforce. It supports automations through Flows. Works across Lightning and Classic.

Pricing: Starts at $4,800/year. Pricing is based on messages sent, allocated annually. Higher volumes receive discounts. Additional phone numbers and short codes cost extra too.

Pros:

• Consolidated Salesforce stack if you already use Blackthorn Events or Payments
• Easy setup for teams familiar with the Blackthorn ecosystem
• PCI and HIPAA compliance support

Cons:

• Limited standalone messaging features compared to SMS-first platforms
• Not designed specifically for sales team workflows (no shared inbox, no prospecting tools)
• Pricing is opaque and requires contacting sales for details beyond the base
• No built-in calling features

Ratings: G2: 5/5 (7 reviews) | AppExchange: 4.93/5 (57 reviews across Blackthorn products)

5. Salesforce Marketing Cloud SMS. Best for Enterprise Marketing Teams

Best for: Large enterprises already invested in Salesforce Marketing Cloud who need SMS as part of cross-channel marketing journeys.

If your organization already runs Salesforce Marketing Cloud, you can access SMS through the platform’s mobile messaging features.

This lets you incorporate text messages into marketing journeys, trigger sends based on customer behavior, and segment audiences for targeted campaigns.

Salesforce Marketing Cloud SMS is a marketing automation tool. It was never designed for sales conversations.

Key Features:

• SMS sends within Marketing Cloud Journeys
• Audience segmentation and triggered messaging
• Reporting within the Marketing Cloud analytics suite
• Short code and long code support

Salesforce Integration: Built into Marketing Cloud. Requires Marketing Cloud licensing (separate from Sales Cloud).

Pricing: Enterprise pricing. Marketing Cloud SMS is an add-on to an already expensive platform. So, expect significant investment. Pricing is not publicly listed and varies by contract.

Pros:

• Tight integration with Marketing Cloud Journeys and automation
• Enterprise-grade compliance and deliverability
• Good for high-volume marketing sends

Cons:

• Not built for one-on-one sales conversations
• No shared inbox or team collaboration features for sales reps
• Requires Marketing Cloud licensing, which is priced for large enterprises
• Steep learning curve and complex setup
• No calling features whatsoever

Ratings: G2: 4.0/5 (as part of Marketing Cloud Engagement, 4,000+ reviews)

6. Heymarket. Best for Small Teams and Multi-Channel Messaging

Best for: Small teams that need a simple shared inbox across SMS, WhatsApp, Facebook Messenger, and other channels with basic Salesforce integration.

Heymarket is a multi-channel business messaging platform. It supports SMS, WhatsApp, Facebook Messenger, Instagram, and Apple Messages for Business, all from a shared team inbox.

The Salesforce integration lets you text from Salesforce records and log messages as activities. It’s clean and functional, though not as deep as Salesforce-native options.

Key Features:

• Shared inbox across SMS, WhatsApp, Facebook Messenger, and more
• Message templates, auto-replies, and drip campaigns
• SOC 2 Type 2, HIPAA, and TCPA compliant
• Contact list management and bulk messaging
• Salesforce and HubSpot integrations

Salesforce Integration: Available through a connector (not Salesforce-native). It logs messages as activities and supports texting from Salesforce records.

Keep in mind, the Salesforce integration requires an additional $7.50/user/month add-on on top of your base plan. Also has a Marketing Cloud connector.

Pricing: Starts at $19/user/month (billed annually) for the Standard plan. Scales to $59/user/month for Pro. The Salesforce integration is an additional $7.50/user/month add-on. Minimum of two users on all plans.

Pros:

• Strong multi-channel support (not just SMS)
• SOC 2 Type 2 and HIPAA compliance out of the box
• Clean, user-friendly interface. Low learning curve

Cons:

• Not Salesforce-native. Integration is connector-based
• Salesforce integration costs extra ($7.50/user/month add-on on top of base pricing)
• Advanced automation features are locked behind higher-tier plans
• Per-user pricing gets expensive for larger sales teams
• No built-in calling, only SMS

Ratings: G2: 4.6/5 (439 reviews) | Capterra: 4.5/5 (47 reviews)

7. ValueText. Best for Budget-Conscious Salesforce Teams

Best for: Small-to-midsize Salesforce teams that want affordable, native SMS and WhatsApp messaging with AI chatbots and no hidden fees.

ValueText is a Salesforce-native messaging app that starts at $9/user/month, making it one of the most affordable options on AppExchange. It includes SMS, WhatsApp, Telegram, AI chatbots, bulk messaging, and Flow-based automation without charging extra for core features.

The app runs entirely inside your Salesforce org. It's well suited for service, marketing, and operations teams. But it doesn't offer the same sales-specific features (like AI lead qualification or power dialers) that platforms like Salesmsg include out of the box.

Key Features:

• SMS, WhatsApp, and Telegram messaging from any Salesforce object
• AI chatbots for lead qualification and FAQ responses
• Bulk messaging from list views, reports, campaigns, or CSV uploads
• Flow-ready automation without code
• Automatic WhatsApp-to-SMS fallback

Salesforce Integration: 100% Salesforce-native. Works with Sales Cloud, Service Cloud, and Marketing Cloud Engagement. Your messages log to Salesforce records.

Pricing: Starts at $9/user/month. Three plan tiers. Nonprofit discounts available. No charges for failed messages. Telephony (DialForce) available as an add-on. There is a free trial available.

Pros:

• One of the lowest per-user prices for Salesforce-native SMS
• Strong AppExchange reviews with zero one-star ratings (106 reviews)
• WhatsApp-to-SMS fallback ensures delivery
• Dedicated onboarding support included

Cons:

• Smaller user base and brand recognition compared to established tools
• Telephony is a separate product, not built into messaging
• Limited sales-specific workflow features
• G2 review volume is very limited

Ratings: AppExchange: 4.97/5 (106 reviews)

8. SMS-Magic (Conversive). Best for Regulated Industries at Scale

Best for: Mid-market and enterprise organizations in healthcare, financial services, staffing, and education that need deep compliance controls and Omni-Channel routing inside Salesforce.

SMS-Magic is one of the longest-running Salesforce messaging apps on the market. It’s been around since 2008 with over 1,100 AppExchange reviews. Recently, it rebranded as Conversive for Salesforce, adding AI conversation summaries and enhanced compliance controls.

Where SMS-Magic differentiates is compliance tooling. Quiet hours, frequency caps, consent tracking as Salesforce records, and wizard-driven setup for TCPA, GDPR, CCPA, and CASL. The trade-off is complexity. It's built for organizations with admin resources to configure and maintain it.

Key Features

• SMS, MMS, WhatsApp, Facebook Messenger, LINE, Viber, and voice messaging
• Shared inbox with Omni-Channel routing and AI summaries
• Wizard-driven compliance for TCPA, GDPR, CCPA, and CASL
• Automated quiet hours, frequency caps, and consent enforcement
• Bulk messaging with pre-send number validation

Salesforce Integration: Built on Agentforce 360 Platform . 100% Salesforce-native. Works across Sales, Service, Marketing, and Experience Cloud. Messages log to Leads, Contacts, Cases, and custom objects. Also integrates with Pardot, Marketo, and Zoho CRM.

Pricing: Starts at approximately $84/user/month (if used with Salesforce). Three pricing tiers. Each plan includes a user license, phone number, and messaging credits. Free trial available on AppExchange.

Pros:

• Deepest compliance tooling of any tool on this list
• 1,100+ AppExchange reviews, the largest base in this category
• Broad channel coverage including voice, LINE, and Viber
• 16+ years of enterprise messaging expertise

Cons:

• Steeper learning curve requiring Salesforce admin resources
• G2 reviewers flag slower support and occasional billing issues
• AI features (Conversive) still maturing
• No built-in calling features

Ratings: G2: 4.1/5 (115 reviews) | AppExchange: 4.82/5 (1,100+ reviews)

How to Choose the Right Salesforce SMS App for Your Team

There’s no single best text messaging app in Salesforce for every team. The right choice depends on how you plan to use it.

Keep the following in mind as you make your decision:

1. Start with how your team is using the tool

If your sales team needs to text from Salesforce records, follow up with leads, and automatically log every conversation, you want a tool built for sales workflows.

If you need text-based surveys for a nonprofit, that’s a different tool entirely.

2. Consider your team size and budget

Per-user pricing models add up fast. For example, Heymarket, starts at $19/user/month plus a $7.50 Salesforce add-on. So, a 10-person sales team would pay $265/month before sending a single text.

Per-user native options like ValueText ($9/user/month) or SMS-Magic ($7/user/month) are more affordable but come with trade-offs in sales-specific features.

Credit-based models like Salesmsg start at $25/month and let you add users without multiplying your base cost.

3. Check your Salesforce edition

Some tools work differently on Professional vs. Enterprise editions. Make sure the integration supports your setup before you commit.

4. Factor in compliance

If you’re texting U.S. numbers, 10DLC registration is not optional. While, TCPA violations carry penalties of $500 to $1,500 per message.

Choose a tool that integrates compliance into the onboarding process, not as an afterthought.

5. Don’t overlook calling

Most Salesforce SMS apps on this list are texting only.

If your team also makes phone calls, a platform like Salesmsg that combines texting and calling in one tool can replace your phone system entirely and keep everything logged in Salesforce.

Not sure which tool fits? Try Salesmsg free and see the difference in 5 minutes.

FAQs About Salesforce Text Messaging

Does Salesforce have built-in text messaging?

Salesforce offers SMS through Service Cloud (for support) and Marketing Cloud (for marketing sends). Neither is designed for outbound sales messaging.

Sales teams typically need a dedicated SMS app that integrates natively with Salesforce and supports two-way conversational texting.

What is the best text messaging app for Salesforce?

It depends on your use case. For B2B sales teams that need two-way texting, a shared team inbox, and automatic Salesforce activity logging, Salesmsg is the top pick.

For nonprofits, Mogli SMS is a solid choice. For highly customized enterprise deployments, 360 SMS App offers a lot of flexibility.

For highly regulated industries like healthcare and finance, SMS-Magic offers deep compliance tooling. And for budget-conscious Salesforce teams, ValueText starts at just $9/user/month.

How much does Salesforce text messaging cost?

Costs vary by tool. Salesmsg starts at $25/month for 500 credits with credit-based pricing that scales with usage, not headcount.

Salesforce-native tools like Mogli and Blackthorn start around $4,800/year.

Per-user tools like Heymarket start at $19/user/month, plus extra for the Salesforce integration.

ValueText starts at $9/user/month with tiered plans.

SMS-Magic starts around $7/user/month with four pricing tiers.

And Salesforce’s own SMS options require enterprise-level Marketing Cloud licensing.

Can I send bulk texts from Salesforce?

Yes. Most Salesforce text messaging apps support bulk or broadcast SMS from Salesforce campaigns and list views.

Salesmsg supports Salesforce bulk text messaging with personalization using merge fields, so messages don’t feel like mass blasts.

Just make sure your 10DLC registration is in place before sending bulk SMS in the U.S.

What is 10DLC and do I need it for Salesforce SMS?

10DLC is the U.S. carrier registration requirement for business text messaging. If you’re sending SMS to U.S. numbers at any meaningful volume, you must register.

Non-registered numbers face heavy message filtering and deliverability issues. Most reputable Salesforce SMS apps handle this during onboarding.

Does Salesforce log text messages as activities?

It depends on the SMS app. Tools like Salesmsg automatically log every inbound and outbound text as a task or activity on the relevant Salesforce record (lead, contact, or opportunity).

This is one of the most important integration features to verify before choosing a tool. Without it, your SMS history lives outside your CRM.

How do I send a text message from Salesforce?

With a tool like Salesmsg, you open a Salesforce record, click the Salesmsg widget, compose your message, and send. The text logs automatically as an activity.

Without a dedicated app, you’d need to configure Salesforce’s flow-based messaging options, which are more complex and not designed for one-on-one sales conversations.

Bottom Line

If you’re looking for the best SMS for Salesforce, start with how your team actually works.

Salesmsg is the best fit for sales teams. It’s the only tool on this list that combines two-way texting, a shared inbox, built-in calling, AI Agents, and deep Salesforce integration in a single platform. And with credit-based pricing starting at $25/month, it scales with your message volume instead of your headcount.

Still, the other tools have their place:

• Mogli SMS is the go-to for nonprofits and education.
• 360 SMS App works well for teams that need heavy customization and multi-channel messaging
• Blackthorn makes sense if you’re already in their events ecosystem
• Heymarket is a solid option for small teams, though the per-user pricing and Salesforce add-on costs add up quickly
• Salesforce Marketing Cloud SMS is only worth it if you’re already on that platform

For most sales teams reading this, the fastest way to start texting on Salesforce is to try Salesmsg.

Start your 14-day free trial of Salesmsg today and see what SMS for Salesforce can do for your pipeline.

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