With the popularity of text messaging, learn how your organization can leverage this communication medium to better connect with your customers when it comes to prospecting as well as customer service through inbound marketing.
Learning how using mobile messaging in tandem with inbound marketing can help you to better connect with your customer base.
When most business owners think of mobile messaging they’re likely not thinking of text messages as a complement to their existing inbound marketing strategy. The reality is that if done correctly, SMS messaging can be a great way to connect with your customers and move them along through the purchasing journey.
before we dig into how mobile messaging can benefit your inbound marketing strategy, let’s dig into the concept of inbound marketing and what it can do for your business.
Before the dawn of the internet, most organizations had to rely on outbound sales and marketing strategies to gain customers. This typically resulted in a large sales staff that physically knocked on doors and made cold phone calls to get sales. These types of strategies are not only difficult, they can also be soul-crushing for the sales reps who have to consistently hear a barrage of “no’s” before ever hearing a “yes”. While these methods are still in use in some organizations today, many companies are beginning to use inbound marketing as a more efficient way to gain new customers.
Inbound marketing is more focused on providing value to potential clients through online content. Think of some of your favorite brands might that keep you interested in consistently producing high-quality content through social media and blogs. These organizations are using inbound marketing to connect with potential customers who have a problem and will, hopefully, find the solution to their problem through a piece of content that’s published somewhere online.
The primary goal of inbound marketing is to turn a stranger into a paying and satisfied customer. The inbound marketing journey can be quite long, so it’s important that organizations remain patient as they embark on this new style of marketing.
You may be thinking that text messaging by its nature is most definitely an ‘outbound’ form of communication. If that is the case, how could it be used as a complement to an existing inbound marketing strategy? Well, as is the case with most marketing methods, text messaging can be effective if used in a way that’s providing value to your current or potential customers, and not bombarding them with sales messages that will do little else aside from tarnishing your brand.
When deciding if SMS messaging is an effective strategy for your organization, you first need to understand how this messaging medium works. According to Techipedia, 98% of text messages are opened, but most people consider text messages a private medium of communication and therefore wouldn’t necessarily welcome a large number of messages that they hadn’t agreed to receive.
If, and only if, you’ve received permission to send SMS messages to current or potential customers, there are a number of ways that this method of communication can be effective. Below are some of the more common methods of engaging with your customer base through text messages:
If you’re currently a user of Hubspot, one of the top inbound marketing automation platforms in the world, you’ll be excited to learn than Salesmsg now integrates with this marketing suite. Below are some of the key features you can expect to have access to thanks to this new integration.
To learn more about this new integration between Salesmsg and HubSpot, feel free to browse over to the HubSpot site where you can learn more about how to connect these two versatile tools and boost your inbound marketing efforts.
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