Quick Summary

Choosing the best SMS marketing software comes down to what your team actually needs. Bulk campaigns, two-way sales conversations, CRM integration, or all three. We researched 13 platforms and compared their features, pricing, and compliance tools so you don’t have to.

Most “best SMS marketing software” lists are built on affiliate commissions, not real data.

They rank by highest payout, not best performance, and focus only on e-commerce, ignoring sales teams, agencies, and service businesses that rely on texting.

This guide is different.

We evaluated 13 SMS marketing platforms based on what actually matters.

Features, pricing, ease of use, CRM integrations, compliance tools, and whether they support real two-way conversations, not just one-way blasts.

Whether you’re in sales, marketing, or operations, this comparison will help you choose the right SMS platform for your business needs.

What Is SMS Marketing Software?

SMS marketing software is a platform that lets businesses send, receive, and automate text messages to leads and customers at scale.

You’ll also see these platforms called SMS marketing tools, text marketing software, or SMS software for business. They all refer to the same category.

At a basic level, it handles mass texting, promotions, reminders, or updates sent to a list of contacts.

But the best SMS marketing platforms go further.

They support two-way conversations, automate follow-ups via workflows, integrate with your CRM, and help you stay compliant with regulations like TCPA and 10DLC.

Who uses it? Sales teams, marketers, agencies, customer support, RevOps, and operations teams across industries.

The benefits of SMS marketing apply whether you're in legal, e-commerce, higher-ed, or SaaS.

Note: If you’re texting in the U.S., you need to be registered for 10DLC (10-digit long code) messaging. Any platform you choose should help you through this process. Learn more about 10DLC compliance here.

How We Evaluated These Platforms

We didn't just pull from feature pages. We dug into each platform's capabilities, pricing, and user reviews and compared them across six criteria.

• Features. Two-way messaging, automation, AI, calling, shared inbox
• Pricing. Starting cost, credit structure, hidden fees
• Ease of Use. Setup time, learning curve, and interface quality
• Integrations. Native CRM connections (HubSpot, Salesforce, etc.)
• Compliance. 10DLC support, TCPA tools, opt-in/opt-out management
• Scalability. How well each platform grows with your business

Every platform was scored the same way. No affiliate bias. No pay-to-play rankings. All G2 and Capterra ratings were sourced directly from G2.com and Capterra.com as of early 2026.

Quick Comparison: Best SMS Marketing Software at a Glance

The 13 Best SMS Marketing Software Platforms

1. Salesmsg: Best for Sales Teams & CRM Integration

Best for: Sales, marketing, and support teams who need SMS, calling, and AI in one platform with deep CRM integration.

Salesmsg isn’t just another text message marketing service. It's a complete SMS and calling software for sales, support, and marketing teams that live inside their CRM.

Where most SMS marketing platforms stop at bulk messaging, Salesmsg combines two-way texting, built-in calling, and AI Agents in a single dashboard.

Plus, the native integrations with HubSpot, Salesforce, and ActiveCampaign are built directly into the platform with full two-way data sync.

What makes Salesmsg different:

• More pipeline, less busywork. AI Agents qualify leads and book meetings 24/7, trained on your actual business documents.
• Texting + calling in one inbox. No switching between tools. Make calls, send texts, and manage conversations from the same shared inbox.
• CRM workflows that actually work. Trigger texts from HubSpot deal stages, Salesforce pipeline changes, or ActiveCampaign automations in a few clicks.
• Built for teams of any size. A multi-organization environment lets agencies manage dozens of clients from one login. Enterprise teams get advanced compliance, shared inboxes, and workflow automation.

Key Features:

• Two-way SMS/MMS with shared team inbox
• AI Agents for lead qualification, meeting booking, and instant response
• Native HubSpot, Salesforce, and ActiveCampaign integrations
• SMS workflows and drip campaigns
• International texting to 200+ countries
• Built-in calling with Voice Intelligence (transcripts and AI summaries)
• 10DLC compliance tools with guided registration
• SMS broadcasts and scheduling

Pricing: Credit-based plans starting at $25/mo for 500 credits. Scales based on volume and features.

Integrations: Native HubSpot, Salesforce, ActiveCampaign, Pipedrive, Zapier, and more.

Pros:

• All-in-one platform (SMS + calling + AI + CRM)
• Deep, native CRM integrations with full two-way sync
• AI Agents that actually qualify leads and book meetings
• Multi-org environment for agencies
• Award-winning customer support

Cons:

• Not purpose-built for high-volume e-commerce blasts
• Best suited for sales, B2B, and service teams

G2 Rating: 4.6/5 | Capterra Rating: 4.6/5

If your team needs more than basic mass texting software, and you want one platform that handles conversations, calls, lead qualification, and CRM workflows, Salesmsg is the most complete SMS marketing software on this list.

Click here to start your 14-day free trial of Salesmsg today!

2. SimpleTexting: Best for Small Business Marketing

Best for: Small businesses that want straightforward SMS campaigns without a steep learning curve.

SimpleTexting is one of the most intuitive SMS marketing services available. It covers the essentials well: mass texting, two-way conversations, autoresponders, and integrations through Zapier and Mailchimp.

Every plan includes unlimited keywords, segmentation, and an AI writing assistant, which is rare at this price point.

Key Features:

• Mass texting and MMS campaigns
• Two-way conversational inbox
• Unlimited keywords and autoresponders
• AI-powered message assistant
• Integrations via Zapier (limited native options)

Pricing: Starts at $39/mo for 500 credits. $20/mo per additional user.

Integrations: Zapier, Mailchimp, and custom integrations (available on higher-tier plans).

Pros:

• All features are included on every plan
• Strong analytics dashboard
• Custom integrations available for higher-tier plans

Cons:

• No native CRM integrations (relies on Zapier)
• No calling functionality
• Per-user fees add up for larger teams

G2 Rating: 4.7/5 | Capterra Rating: 4.7/5

3. EZTexting: Best for Ease of Use & Quick Setup

Best for: Businesses with limited marketing experience who want a reliable, beginner-friendly platform.

EZTexting has been around since 2005, and that longevity shows in its deliverability and carrier relationships. The platform makes it easy to launch your first SMS campaign, even if you’ve never sent a mass text before.

Key Features:

• Bulk SMS and MMS with Shutterstock image library
• Two-way texting and contact management
• AI-assisted message creation
• QR code and keyword opt-in tools
• Managed accounts for agencies/franchises

Pricing: Starts at $25/mo (Launch plan) for 500 credits. Premium features require higher-tier plans.

Integrations: HubSpot, Zapier, Constant Contact, Shutterstock, and Squarespace.

Pros:

• Excellent beginner’s guide and onboarding
• Industry-leading speed and deliverability
• Shutterstock integration for MMS campaigns

Cons:

• Advanced automation costs extra
• Limited native CRM integrations
• No calling or AI agent capabilities

G2 Rating: 4.5/5 | Capterra Rating: 4.3/5

4. SlickText: Best for Marketing Automation

Best for: Marketers who want advanced drip campaigns, loyalty programs, and subscriber growth tools.

SlickText consistently earns the highest user satisfaction scores in the SMS marketing space.

Its no-code automation builder, loyalty programs, and website popup tools make it a strong choice for marketing teams focused on subscriber engagement.

Key Features:

• Drip campaigns and automated workflows
• Website popups, QR codes, and social integrations
• Built-in loyalty program
• Conversation inbox for two-way messaging
• Strong compliance tools

Pricing: Starts at $29/mo for 500 credits. All features are included on every plan.

Integrations: Zapier, Mailchimp, Squarespace, and custom webhooks.

Pros:

• Highest-rated platform on most review sites
• All features are included regardless of plan size
• Excellent compliance tooling
• Free onboarding session

Cons:

• Most integrations require Zapier
• No calling or AI agent features
• Pricing scales quickly at higher volumes

G2 Rating: 4.8/5 | Capterra Rating: 4.8/5

5. Textedly: Best Budget-Friendly Option

Best for: Budget-conscious businesses that need high message volume at a low cost.

Textedly focuses on providing core SMS marketing features at a low cost. It benefits nonprofits, schools, and small businesses with high message volumes and efficient delivery, all at an affordable price.

Key Features:

• Bulk SMS and MMS messaging
• Two-way texting and scheduled messages
• Drip campaigns and automated responses
• Text-to-pay and review collection
• Global messaging to 190+ countries

Pricing: Starts at $26/mo for 500 credits. Competitive rates for high-volume plans.

Integrations: Zapier, HubSpot, Mailchimp, and Webhooks.

Pros:

• Generous message allowances for the price
• Text-to-pay functionality
• Global messaging coverage

Cons:

• No mobile app
• Limited advanced automation
• Fewer native integrations than competitors

G2 Rating: 4.6/5 | Capterra Rating: 4.5/5

6. Podium: Best for Local Businesses & Reviews

Best for: Local businesses that want to combine review management, payments, and messaging in one platform.

Podium is more than an SMS tool. It’s a customer interaction platform built for brick-and-mortar businesses. If collecting Google reviews, managing customer chats, and sending payment requests are your priority, Podium delivers.

Key Features:

• Review generation and management
• Webchat to text conversion
• Payment collection via text
• Team inbox and message routing
• AI-powered auto-responses

Pricing: Custom pricing only (Core plan previously listed at $399/mo). Requires a demo to get a quote.

Integrations: Google Business Profile, Clio, BigCommerce, Zapier, and various POS systems.

Pros:

• Best-in-class review management
• Unified chat, text, and payment platform
• Strong local business focus

Cons:

• Premium pricing (custom quotes only, $399+/mo)
• Overkill if you only need SMS marketing
• No native HubSpot or Salesforce integration

G2 Rating: 4.5/5 | Capterra Rating: 4.3/5

7. Klaviyo SMS: Best for E-commerce

Best for: E-commerce brands already using Klaviyo for email who want to add SMS to the same platform.

Klaviyo is an e-commerce powerhouse for email marketing, and its SMS capabilities have matured significantly. The unified customer profiles let you trigger texts based on purchase behavior, cart abandonment, and predictive analytics.

Key Features:

• Unified email + SMS automation
• Predictive analytics and advanced segmentation
• Shopify, WooCommerce, and BigCommerce integrations
• Automated flows (cart recovery, post-purchase, winback)

Pricing: Free tier available (150 SMS credits/mo). Email + SMS plans start at $35/mo for 500 profiles.

Integrations: Shopify, WooCommerce, BigCommerce, Magento, Salesforce, and 350+ integrations.

Pros:

• Deep e-commerce data integration
• Email and SMS under one roof
• Powerful segmentation and predictive analytics

Cons:

• Pricing scales quickly as your list grows
• The SMS-only experience is limited
• No calling functionality
• Steep learning curve for non-e-commerce use cases

G2 Rating: 4.6/5 | Capterra Rating: 4.6/5

8. Attentive: Best for Enterprise Retail

Best for: Large e-commerce brands with six-figure marketing budgets who need advanced AI personalization and enterprise-grade compliance.

Attentive is the enterprise heavyweight in SMS marketing. Its patented two-tap mobile signup, AI-powered send optimization, and white-glove onboarding make it the platform of choice for major retail brands.

Key Features:

• Patented two-tap mobile opt-in technology
• AI-optimized send times and personalization
• Advanced segmentation and A/B testing
• 100+ platform integrations
• Enterprise compliance and security

Pricing: Custom pricing. Expect enterprise-level costs ($299+/mo for smaller lists). Requires a demo to get a quote.

Integrations: Shopify, Salesforce, Klaviyo, Zendesk, Snowflake, and 100+ platform integrations.

Pros:

• Best-in-class onboarding and support
• Advanced AI capabilities
• Enterprise-grade compliance

Cons:

• No transparent pricing
• Multi-month contract commitments common
• Overkill for SMBs or teams under $1M revenue
• No calling features

G2 Rating: 4.7/5 | Capterra Rating: 4.8/5

9. Postscript: Best for Shopify Stores

Best for: Shopify-native brands that want deep platform integration and conversational commerce features.

Postscript was built specifically for Shopify. That focus shows in everything from its list-growth tools to its revenue attribution and two-way conversation features.

Key Features:

• Native Shopify integration with deep data sync
• Conversational commerce and two-way messaging
• Revenue attribution and campaign analytics
• Automated flows triggered by purchase behavior
• Integration with Klaviyo, Gorgias, and Okendo

Pricing: Starts at $25/mo. Usage-based pricing scales with message volume.

Integrations: Shopify (native), Klaviyo, Gorgias, Okendo, Recharge, and Stamped.

Pros:

• Best Shopify integration in the space
• Strong community and customer support
• Solid two-way conversation features

Cons:

• U.S. and Canada only (limited international support)
• Revenue attribution can over-count
• Not designed for non-Shopify businesses

G2 Rating: 4.9/5 | Capterra Rating: 4.7/5

10. Sakari: Best for International SMS

Best for: Businesses that need affordable global SMS coverage with simple CRM integration.

Sakari stands out for its international texting capabilities and HubSpot integration. If you’re sending messages across borders and need straightforward pricing, Sakari is worth considering.

Key Features:

• Global SMS to 100+ countries
• Native HubSpot, Salesforce, and Slack integrations
• Contact segmentation and group messaging
• Automated campaigns and workflows
• RESTful API for custom integrations

Pricing: Starts at $25/mo for 500 messages. Credit-based with transparent per-country pricing.

Integrations: HubSpot, Salesforce, Slack, Microsoft Teams, Pipedrive, and RESTful API.

Pros:

• Affordable international messaging
• Good CRM integrations
• Quick setup and responsive support

Cons:

• Interface feels dated compared to competitors
• No calling or AI agent features
• Some users report notification issues

G2 Rating: 4.5/5 | Capterra Rating: 4.5/5

11. TextMagic: Best for Global Business Messaging

Best for: Businesses with irregular SMS volume or heavy international messaging needs who prefer pay-as-you-go flexibility.

TextMagic has been in the SMS space since 2001 and focuses on simplicity, global reach, and flexible pricing. You only pay for what you send. No monthly commitment required.

Key Features:

• Pay-as-you-go pricing (no monthly subscription required)
• SMS to 200+ countries
• Two-way messaging and email-to-SMS
• Bulk messaging with personalization
• Email campaigns (recently added)

Pricing: Pay-as-you-go at $0.049 per text (U.S./Canada). No monthly commitment.

Integrations: Zapier, WordPress, Slack, and RESTful API.

Pros:

• Most flexible pricing model on this list
• Excellent international coverage
• No contracts or monthly minimums

Cons:

• Not cost-effective for high-volume senders
• Limited automation compared to subscription platforms
• Basic interface

G2 Rating: 4.4/5 | Capterra Rating: 4.5/5

12. Heymarket: Best for Team Collaboration

Best for: Customer service and support teams that need collaborative messaging with advanced routing and assignment tools.

Heymarket is built for teams that manage customer conversations, not marketing blasts. Its shared inbox, message assignment, and automation rules make it a strong fit for support-focused organizations.

Key Features:

• Shared team inbox with message routing
• Conversation assignment and internal notes
• Automation rules for auto-replies
• Templates and scheduled messages
• Integrations with Salesforce, HubSpot, and Slack

Pricing: Starts at $31/user/mo (Standard plan). Annual billing discounts available. Per-user pricing can add up.

Integrations: Salesforce, HubSpot, Slack, Shopify, and Zapier.

Pros:

• Best team collaboration features in this category
• Clean, modern interface
• Strong Salesforce integration

Cons:

• Per-user pricing gets expensive for larger teams
• Designed for support, not marketing campaigns
• No calling or AI agent features

G2 Rating: 4.5/5 | Capterra Rating: 4.5/5

13. MessageDesk: Best for Service Businesses

Best for: Appointment-based service businesses that need simple texting for reminders, follow-ups, and customer communication.

MessageDesk keeps things simple. It’s designed for businesses that need to send appointment reminders, collect payments, and stay in touch with customers without the complexity of a full marketing platform.

Key Features:

• Appointment reminders and confirmations
• Two-way messaging
• Broadcast messages to contact lists
• Payment collection via text
• Contact management and tagging

Pricing: Starts at $29/mo. Free plan available for basic use.

Integrations: Zapier, Google Contacts, and API access.

Pros:

• Free plan available for small-scale use
• Simple, focused feature set
• Good for appointment-based businesses

Cons:

• Limited automation and workflow capabilities
• Fewer integrations than competitors
• Not suited for complex marketing campaigns

G2 Rating: 4.7/5 | Capterra Rating: 4.8/5

Feature Comparison Matrix

Looking for the platform that checks the most boxes? Then, start your free 14-day trial of Salesmsg

How to Choose the Right SMS Marketing Software

The best business text messaging software depends entirely on your team’s needs.

Here’s a quick framework:

By business size:

• Small business (under 1,000 contacts). SimpleTexting, Textedly, or MessageDesk for simplicity and affordability. These are the best SMS marketing software for small business, if you want to keep things simple.
• Mid-market (1,000–50,000 contacts). Salesmsg, SlickText, or Heymarket for automation, team collaboration, and CRM integration. If you need SMS marketing software with CRM integration, start here.
• Enterprise (50,000+ contacts). Attentive or Klaviyo for scale and advanced personalization.

By use case:

• Sales teams. Salesmsg is the best SMS marketing platform for sales teams. It handles texting and calling from one inbox, with AI Agents that qualify leads while you sleep.
• E-commerce marketing. Klaviyo or Postscript for deep Shopify and purchase data integration.
• Customer support. Heymarket or Salesmsg for shared inboxes and two-way SMS marketing software features.
• Local business / reviews. Podium for review management and payment collection.
• International messaging. Salesmsg, TextMagic, or Sakari for global reach.
• Agencies. Salesmsg (multi-org environment) or EZTexting (managed accounts) for the best bulk SMS software for business at scale.

By CRM integration:

• HubSpot. Salesmsg (native), Sakari, EZTexting
• Salesforce. Salesmsg (native), Heymarket
• Shopify. Postscript, Klaviyo
• Zapier-only. SimpleTexting, SlickText, Textedly

SMS Marketing Software Compliance Checklist

Before you send your first text, make sure you’ve covered these compliance basics:

• 10DLC Registration. Required for U.S. business texting. Your platform should walk you through the registration process. Learn more about 10DLC registration.
• TCPA Compliance. Get express written consent before texting. Include opt-out instructions in your first message. The FCC’s TCPA guidelines outline the requirements businesses must meet.
• Opt-Out Handling. Every message needs a clear way to unsubscribe (e.g., “Reply STOP to opt out”).
• Quiet Hours. Avoid texting before 8 AM or after 9 PM in the recipient’s local time zone.
• Record Keeping. Maintain records of consent and all text communications.

Important: Compliance isn’t optional. TCPA violations can result in fines of $500–$1,500 per unsolicited message. Make sure you choose a platform with built-in compliance tools to protect your business.

Frequently Asked Questions

What is the best SMS marketing software for a small business?

For small businesses, SimpleTexting and Textedly offer great value with easy-to-use interfaces. If you need CRM integration, two-way messaging, and calling in one platform, Salesmsg is the most complete option, starting at just $25/mo.

How much does SMS marketing software cost?

Pricing ranges from $25/month for basic plans to $500+/month for enterprise solutions. Most platforms charge based on message volume or the number of contacts. Pay-as-you-go options like TextMagic start at $0.049 per text.

What features should I look for in SMS marketing software?

The essentials: two-way messaging, automation workflows, CRM integration, compliance tools (10DLC, opt-out management), ease of use, and team collaboration features. If you run a sales team, also look for calling capability and AI agents.

Is SMS marketing software TCPA compliant?

Most platforms provide compliance features, but compliance depends on how you use them. Look for opt-out handling, consent tracking, quiet hours, and support for 10DLC registration. Finally, always get permission before texting.

Can SMS marketing software integrate with my CRM?

Many platforms integrate with CRMs, but the depth varies. Salesmsg offers native two-way integrations with HubSpot, Salesforce, and ActiveCampaign. Most others rely on Zapier for CRM connections, which limits automation options.

What’s the difference between SMS marketing software and business texting software?

SMS marketing software focuses on bulk campaigns and promotions. Business texting software emphasizes two-way conversations for sales and support. Salesmsg bridges both. You get mass texting, a conversational inbox, built-in calling, and AI in a single platform.

Ready to Find the Right SMS Marketing Platform?

The best SMS marketing software is the one that fits how your team actually works.

If you’re a marketer running e-commerce campaigns, Klaviyo or Postscript might be your best bet. If you need a simple, affordable tool for appointment reminders, MessageDesk delivers.

But if your team needs a single platform that covers texting, calling, AI-powered lead qualification, and deep CRM integration, Salesmsg gives you everything in one inbox.

Get started today by requesting a demo or try it free for 14 days.