Hello Everybody. A couple of more minutes to trickle in and we'll get started. Sounds good. First off, everybody, let's, um, get your fingers ready to get on the chat, ask us your questions, and, um, I'll be asking some periodical questions to accompany, um, David and Sergey here. Lovely to see everybody. You okay? First of all, uh, can you guys, uh, hear me and, uh, see my screen? Give us thumbs up that you can hear me. Okay? All right, cool. Well, why don't we get started, and, uh, if we have late stragglers, we're going to repeat some of the material, um, so nobody's going to miss anything. Well, first of all, um, I wanted to thank you guys all, uh, for joining us for this. Everything you need to know about ATP, ten DLT texting. I know there's a lot of other things you'd rather be doing, like running your business than listening to a compliance talk, but, uh, I promise this is going to be interesting and, uh, educational. Um, we're going to present a lot of material about 10DLC and hopefully answer some of the questions and allay some of the fears, um, and issues that you've been hearing about. Sandalc um, so let's just start with introductions. My name is Sergio Sundokovsky. Um, I'm the CPO CTO co founder of Salesmsg, uh, which basically means I handle product and technology for Salesmsg. Um, I'm lucky to be joined by Dave, uh, stupid dave, uh, is our customer support manager, and he brings a wealth of experience of dealing, uh, with 10DLC issues and compliance and, uh, all kinds of customer issues. And maybe some of you on this call had a chance to interact with Dave. He is absolutely amazing. And, uh, like I said, he has a wealth of information about the product. All right, well, um, again, um, we're going to be talking about 10DLC, so here's what you're going to learn, uh, on this webinar. Now, one of the things we pride ourselves at Salesmsg is taking care of all the complexity behind the scenes. And this has to do, in general, with texting. Um, and we take very seriously the trust that you guys put in us. But unfortunately, with Tandylc, we can't handle all the complexity on our own. We're going to need your help. So first, we're going to start out with just simply going through what 10DLC is about. All the promises and all the benefits of 10DLC. And also, why is this more urgent now than ever? What, uh, is changing. Uh, Dave is going to take you through the entire registration process that happens within the application. And we're also going to talk about, uh, throughput and fees, um, which is an important, uh, component of this presentation. And just in general, 10DLC in general, um, Q and A is usually a small section of any presentation, but we're going to spend quite a bit of time we seeded the questions that, uh, we received from many of you, uh, ahead of the webinar and just throughout the process last couple of years dealing with Tandylc. So if, uh, those questions don't answer every one of your questions, as Mima mentioned, don't hesitate to post your question, and we'll verbalize it, and we have time. At the very end, we're going to answer those questions one by one. We're going to take them one by one. Um, by the way, I should have mentioned, this webinar is part of the Huddle series that we're doing. We're trying to make it as informal and also as continuous. So we're going to repeat this webinar with some changes from week to week. And, uh, while the process is running, we're going to be addressing some of the issues. So, again, even though most of the material is going to remain the same, but there are definitely going to be some changes, and we're going to publish the recording. Uh, so you can always go back and, uh, we'll distribute the slides. And so you'll have it. There's no secrets here, so this is for your benefit. Alright, so without further ado, I'm just going to get started again. The first section is going to be what is it about, um, why does it concern you? Why now and all the deadlines? Alright, well, first of all, what is 10DLC? So if you look at the definition, um, from the ecosystem partners, um, and define 10DLC as A2P, 10DLC is the system within the United States, blah, blah, blah. There's a very long paragraph, so if you're confused about it well, initially when I read it, so was I. Um, but you can consider Tan DLC licensing for your texting. So this is basically what it means in order for you to do, uh, texting on the business level. If you're a business and you're doing texting, and you need to be licensed in order to be able to send text. Alright, again, so let's break down the name. Again, a lot of the confusion with, uh, 10DLC, it's just a cryptic algorithm, uh, cryptic name, cryptic, uh, acronym. So let's just break it down and see what's in the name. So A2P is the application to person. And what it really means is any text message you send as a business falls under the umbrella of application to person. Now, 10DLC, all it really means is ten digit loan code, which is if, uh, you falls under 10DLC. So if you are using short code, and if you're using toll free numbers, if you're using a landline that has not been text enabled, it does not fall under the umbrella of 10DLC. But if you're using a local text number, which majority of our customers are, then, um, this is applicable to you. You fall under umbrella of Tandelc. Alright, so again, um, I'm sure a lot of you are already familiar with what 10DLC is, or you've heard about it, but if you have not, it helps to connect it to something that you're already familiar with. So if you look at the equivalences between emails and text messaging, you will see that there is a very equivalent stack for the emails. So if you look at the email service providers like Yahoo and Google, you have spam blacklisting. So you want to make sure that the emails that are being sent are not spam. And if they are, they would end up in the spam folder. You have can spam rules, which basically govern the unsubscribe process. And you also have, uh, DCAM and SPF records. Basically, those are the records that tell email service providers that you're a legitimate business. And uh, your emails should not be blacklisted. So if you look at the SMS side, there's pretty much one to one equivalences. Instead of email service providers, you have carriers T Mobile, at, and T's, uh, Sprints and Verizons of the world. Uh, you have also filtering and blacklisting. You have, uh, Unsubscribes that's governed by TCPA. And also you have a trust process similar to the email. It's called the 10DLC compliance process. Alright, so, 10DLC registration questions. So why are they making you and making us register for 10DLC? Well, so, first of all, the carriers just like email service providers, they want to know who you are. They want to know that you're a reputable business. They want to know what kind of text messaging are you going to be sending? And there's very two important questions that are important to the industry altogether is how are you getting opt in? So they want to make sure that you're not a spammer, that you have received an appropriate opt in from the people that you're going to be sending the messages to that's one. Number two, they need to make sure that, uh, if somebody doesn't want to receive the messages, they have a way of opting out. And that's really important to keep in mind, by the way, I'm going to be looking at the clock just to make sure that I don't overrun. Um. And if you're going to go through the Tandylc process, you will see that's exactly the type of questions that are going to be asked. It's who you are, what are you going to be sending, how did you receive the opt in? And if the customers want to opt out from your messaging, how exactly can they do that? All right, so first of all, let's talk about what's changing. So tandylc is not new. It's been a couple of years, uh, since the industry came together. All the players within the industry came together and said, we need to be able to make sure that only reputable players are on the market right now. So since it was very easy, and if you're a user of Salesmsg, um, application, then you know how easy it is for you to sign up and start texting right away. So that's one of the things that, um, ah, became a problem because it's so easy, um, and so everybody can do it. And you actually have, um, spammers that are very quickly coming in and sending text messages. And, uh, that's the type of behavior that everybody wants to clamp down on. And ten, uh, DLC registration process was really optional. Um, but at this point, it's becoming mandatory. So that's why, um, this webinar is really timely, even though, um, we had some webinars in the past trying to educate and send emails or, uh, send text and send communication to you guys, that, uh, registration is really critical, uh, for deliverability purposes and everything that I mentioned now it's becoming mandatory. So as of July 1, um, all the carriers, um, they're going to start reducing deliverability rates. So your throughput and your deliverability is going to suffer if you have not registered for 10DLC. And as of August 31, if you have not registered for 10DLC, if you have not gone through this process, they're going to be absolutely no way for you to send the messages, um, through our application or in. General. If you're a business and you're going to acquire a number, and if they don't know about you, if you haven't registered, you won't be able to send any text. And it's really a hard deadline. It's immovable. And, um, in the past no, in the past we had number of communications where that deadline or the optionality was changed. But at this point, it's absolutely mandatory and it is going to happen. All right, so again, um, breakdown of some of the upcoming message fees. So in addition to, uh, just throughput and deliverability issues, their prices for the traffic. And by the way, I should have mentioned that in the past, if you were not registered in the past when it was optional, your prices for unregistered traffic were just simply higher and deliverability, uh, was not as good, but you could still send messages. So leading up to the August 31 deadline, these prices are actually going up and the throughput and deliverability is going to suffer. And these are the fees, uh, um, that all the carriers are going to be charging for unregistered traffic. And come August 31, that's all going to end and there is going to be no other option but register. So, uh, that's it about the introduction to Tamdlc and what's changing. I'm going to hand it off to Dave to take you through a step by step process of you registering for 10DLC and Salesmsg. Dave, take it away. Thank you, Sergey. Can everyone hear me okay? Awesome. Before we can get into registering, um, we have to select what package is going to be appropriate for our use case business and your text volume. Um, so let's take a closer look at the three packages that are available for 10DLC. The first one we have is Sole Proprietor. Sole Proprietor is going to be a fit for you. If you're only going to use one local number, your campaign is going to be low in message volume and you do not have an EIN. So if my organization does have an EIN, you're going to need to use one of the other options. This is going to be the fit for, by and large, most Salesmsg customers. So this is a low volume campaign which means that you're sending to less than 2000 messages a day. But of course to do this you need that EIN or tax ID. The standard package is going to be sorry, uh, go ahead Neva. We got a question over here. I just want to make sure that we get that. Do we want to have the questions later? I think let's save it for Q and A. We should have plenty of time for Q and A, but let's keep rolling through this. So for Standard you're going to need Standard if your message volume exceeds 2000 messages a day. Um, and you'll see that number one, there are these standard campaign types. We'll take a closer look at that when we look at the registration process. But just be aware that low volume Standard and Standard have these different types. Um, and the biggest thing that's going to change with these types are going to be the recurring campaign fees. You can kind of think of it as the more vague my campaign is, the higher those recurring campaign fees will be and the more specific my campaign is, the lower they will be. So this chart which we're going to have published and the recording of this webinar so you can take another look, is a really good way to sort of navigate well, what package is right for me? So just starting in the top left you'll see that if I'm exceeding 3000 messages a day or one K to T Mobile customers. So about that, more than 2000 messages a day, you're going to need the Standard package. Um, and you can use this charge. Do I have more than just one local number? Yes. Well I'm going to need low volume standards because if I have more than one local number, uh, uh. Or if I have less, or if I just have the one local number, I can do Sole Prop. But keep in mind that again, Sole Prop is only available for organizations that do not have an EIN. So taking another look at these fees so the previous fees chart was showing the unregistered traffic and kind of that ramping scale until all the unregistered traffic is not going to send. But looking at these fees, this is going to be um, all encompassing of your registered bundle. And when I say bundle, I'm kind of referring to your business profile and your campaign. So in the Sole Prop, that's going to be the cheapest option. Um, but of course that's not really going to be a fit for most of our customers because most of our customers are going to have an EIN or tax ID. So again, that most popular package, the low volume standard fees are here, as well as the uh, standard fees. Um, and we'll have this published for review again at your convenience. This is our um, uh, proprietary doomsday clock for texting. Uh, you'll notice this in the application soon. And as we're getting closer and closer to these deadlines, we're just trying to make it blatantly obvious this is what's going to happen. So we make it an absolute breeze to get registered. And uh, this is really where product has invested in making this simple and easy to get right. So let's take a look at the uh, business profile process. First of all, we need to determine where your location is. Um, by and large, most of our customers are in the United States and that's kind of the example that this slide goes through. Now in here is where we're going to delineate if you need sole prop or if you need one of the standard packages, you can search for your company and we'll automatically pull the information, uh, if it is available. Um, however, if nothing comes back, you do have the option to just manually enter your organization's information. So enter that EIN, the business name and it can be really helpful to upload that EIN confirmation letter. That will certainly expedite the process. So you'll see as we go through these slides, all the fields are mostly required. And we do that because when, uh, these fields are filled out correctly, it guarantees the smoothest process. In registration, you'll need to declare one authorized representative at least. But there is an option to add a second here. You're just agreeing to the terms and conditions of uh, sending this information to the network providers. Now, before we look at campaign registration, uh, let's take a look at some sample messages. Because in campaign registration there's a section where you'll need to fill out some sample messages and Salesmsg does make it easy. And we pre populate a lot of this stuff for you. As you'll see moving forward through the slides. Um, but examining these messages, you'll see that there's something very clear about all of them. They have the sender ID. So hi, my name is from Organization. Um, that's really important in the eyes of the carrier networks, especially for that very first message to your contacts. When you complete the uh, business profile and submit that you agree to the terms and conditions your profile will read in review as it goes through the process. The Salesmsg compliance page is going to update if your campaign gets rejected, or if your business profile gets rejected, or when it is approved. However, even when you're in review, you can continue on with the other compliance options. So we'll want to go ahead and continue with the, uh, 10DLC campaign registration. In here is where we'll delineate if you're going to need that low volume standard. Again, 2000 text or less a day, or that standard option, 2000 or more texts a day. In here, you'll declare your use case. From the drop down of available use cases, there is a large variety, including mixed use cases. Uh, um, so it really does encompass everything. Um, like I said, we do pre populate the use case description. However, it is a free field, so you can get in there and remove all of that, add your own organization's, um, specific use case, or just add color. Like I said, this is where those sample messages can get put in. We are pre populating these, but keep in mind that when you add your, uh, organization's information to this, it is helpful. It uh, is meaningful for the registration process. We talked about, uh, how opt in was one of the few things the carriers are specifically interested in. So here we have examples of the uh, acceptable forms of opt in. And then as well as a way for you to upload your opt in method to expedite campaign registration. In here is, uh, your opt in form. So, uh, you just go ahead and add that there. Uh, the live URL will be a uh, helpful addition. This is where that file gets introduced. So just go ahead and snap a screenshot of your opt in and add it here. Again, all of this is in the interest of helping you get to texting faster. Nobody wants to pay for higher fees or have less deliverability. So this stuff, uh, is what's going to get us there faster. At the end, there's a breakdown of all the costs you're paying today. So let's just take a second to examine those costs. There's the, uh, registration fee for your brand type. So that is $15. That's the one time we did either $15 or like the $50 option for low volume or standard option. There's, uh, the recurring campaign fee, uh, which is about $4. And then the use case registration fee for a dollar 50. Once everything is examined and assuming, uh, all the information is correct, we return back to the, uh, UI that everything is approved and you'll see that there's a trust score associated with, um, your approved campaign. And we'll speak a little bit more to trust scores later on in the presentation. All right Dave, thank you so much for taking us through the process. And again, we deliberately went through it fairly slowly, but you can actually see that, uh, if you were filling out the forms, it wouldn't be as fast or as slow as we went through it, but it would be pretty much in real time if you have all the information handy. This is how long it would take you to fill out the form. Now a couple of things to keep in mind there even though it's a continuous process in terms of what we were showing you there's actually several stops and they do take a little bit of time. So when you're filling out the business profile and assuming everything is correct then it's going to go through fairly quickly. But then there is going to be a pause. You're going to still register for the campaign given your appropriate use case but carriers take a little bit of time especially at the time when the 10DLC is absolutely mandatory. So they're going to take a little bit of time to vet your company just to make sure that everything is the same. So it's not immediate. There is going to be some delay and you will have to starting early is going to be super critical because again ah carriers will get busy and even though the timeline is definitely going to shrink but it could take from days to several weeks for this process to fully go through. So the page that we're showing in here as you are filling out the organizational name and you're submitting your brand when you're doing the use case selection and the campaign registration that's going to take a little bit of time. So just keep that in mind. Don't leave it until the very very last moment because it could stretch out into several weeks and if you're a last minute then you might have an interruption with the service if you are not approved by August 31. So let's look at the throughput and fees. So some of the things that we're going to cover we're going to talk about the trust score because you see a trust score on this screen and it's important to understand what does it really mean. we're going to look at the registration fees and all the carrier fees that are involved with the 10DLC registration process. This is going to be also part of Q and A but we want you to guys to make sure you understand there is no markup from Salesmsg perspective. These are the pass through fees that have been imposed by the carriers and this basically pays for the process of them policing the network and registering your business. So there's absolutely no markup from Salesmsg perspective. All right and again Dave just covered the entire process and this is everything in the single picture. As you're going through the business registration you're providing company information, industry information, business type. You're providing an EIN. you might be asking yourself how is this possible to run a business without an EIN? Again I'm not a CPA but there's obviously cases where you can run a business with a pass through taxation with just your Social Security. So chances are majority, um, of the participants on this call and majority of our customers actually do have an EIN number. So single proprietor is not going to be quite the right choice for you if you have registered the business and you have a separate and you have an EIN number that you're including on your tax form when you file in taxes, uh, then you're going through the campaign registry. So again, campaign registry is a single authority that has been set up um, it's a single separate authority that's been set up by the carriers. So it's not a single carrier that's doing the vetting, it's actually an entity that has been set up on behalf of all the carriers. So it just uh, ah, collects and analyzes all that information. Um, so the carriers will go to the campaign registry in order to make sure that there is a single definitive, authoritative record of your business. So this answers the question do I need to register with every carrier? If carriers don't share the information, how do they know about my business? Well again, campaign registry is what's been set up in order to keep your information in a single place. So once the campaign has been registered, you're given a score. So again, imagine uh, if you win um, your driver license. You've been given a driver's license and been given a score that indicates how safe you are on the road, right? And your insurance might be affected by that. Uh, obviously it's not done this way in the real world, uh, of driving, but it is done this way, uh, for 10DLC and text messaging. So you're receiving a score based on what you're going to be doing and the type of messaging you are going to be sending out. So this trust score is going to determine your throughput, it's going to determine deliverability and it's also going to determine the cost of the messages that you are going to deliver. Again, as Dave mentioned, um, there are some declared use cases and again we'll go through some of those use cases. We're not listing every one of them. So one there's declared use cases which is uh, um, planning to use my text messages for two factor authentication. I'm going to send some educational content, I'm going to use it for marketing purposes, I'm going to use it for sales purposes. The more defined the use case is, the better the carriers can judge the messages that are going through and the more specific it is m the higher throughput you're going to get. However, keep in mind that uh, if you're going to declare a use case and uh, you're going to use um, this use case for purposes other than stated, your messages are going to be blocked, they're not consistent. Now these are some of the declared use cases. Uh, again, account notifications, customer care delivery notifications, two-factor authentication, fraud alerting, higher education marketing. Again, this is not an exhaustive list and there's also an additional list for specialty use cases like political use cases and few others emergency use cases. If that's the case, they need to be declared separately. Now again, there is a mixed marketing use case. So this is the use case that can be used, that can be used for the purposes, for general purposes. So if you would like to send um, some sales traffic and you would like to send some marketing traffic, then you want to pick the mixed use case and you don't want to something else I should mention, it's absolutely possible to have multiple use cases declared. However, if you do that then in that particular case you will have to pay the fees for each use case. So your business registration will have to be done only once. But campaign, uh, registration has to be repeated multiple times. Um, so our assumption is, and we're still vetting it, but so far it's been the case that everybody has definitively either selected one particular use case that's closest to what they're doing or they're uh, selecting a mixed use case which basically um, allows uh, for you to use it for multiple m purposes. Okay? So sole proprietor and by the way I should have mentioned, again, I should have mentioned the trust score. So again the trust score in here you could see the higher the trust score. So 75 to 100, um, your throughput is going to be 225 messages per second. And then with various carriers that throughput varies a little bit. Um, um, but in most of the cases it's going to be very close. So again, for the declared use case, there's also for a declared use case there are specific based on your trust score, there's specific throughput, again with all the carriers. Now if you look at the mixed use case, it's lower, it's definitely lower because again there is carriers need to do more work to vet the messages as they're going through and analyze them. And this analysis that's actually what takes time. That's why things do slow down because they're m basically analyzing, they have different pipes where the messages travel and the pipe that's dedicated to uh, a mixed use case actually slower because every message needs to be vetted as it's going through. Now sole proprietor use uh, case, there is no trust score whatsoever. Uh, there is a fixed throughput. Um, and uh, there's no trust score as such. So you just basically have throughput with all the carriers and across all the carriers it's uh, 2.25 messages per second. All right? And again these are the carrier fees that you're uh, obviously subject to change because carriers control uh, the fees altogether. But if you compare it to unregistered traffic, it's going to be much lower. Um, but again, they're going to start ratcheting it up. Um. Starting now and slowing things down. And uh, at the end of the day, this is going to be what you're going to be paying once you have registered, uh, from a messaging perspective. Um, but again, come August 31, if you are not registered, it's not going to matter because your messages are not. Going to go through. All right, cool. So we're now sorry, I'm looking at the clock, so we have plenty of time for us to answer the questions. So I'm going to hand off the first question to Dave. We're going to take turns answering these questions and if by the end your question is not answered, we'll take the ones that, uh, you, uh, posted in Q and A. All right Dave, take it away. All right, so which of these numbers require 10DLC? Well, basically it's any local area code number. I think we mentioned earlier in the call that, uh, Landlines did not need that, but that's not the case. We do need it for Landlines. We need it for local numbers acquired directly from the app and we need it for VoIP numbers from other applications if we're hosting the SMS. So basically you can get rid of all that jargon and just think of it as if I'm using a local area code number. I need 10DLC. Um, thanks Dave, for the clarification. Again, if you're a Landline text enabled, you absolutely do need it. All right, if Salesmsg, is Salesmsg the only company requiring 10DLC, the answer is no. This is the industry-wide change. So this is not something instituted by us. This is something that has been enforced across the entire industry. So unfortunately, this is not optional. You have to do it. Dave, will the deadline be extended? While deadlines have been extended in the past, there is no chance the deadline will be extended again, unfortunately. So we are going product first and we are sounding the alarm that, hey, this registration, uh, needs to happen. All right. Is there any way around it? There's really no way around it. So the only way that you're going to continue, there's no way around if you're doing, uh, tandylc number, right? So if you're doing local number texting, there's no way around it. There is a toll-free number that, ah, if you remember the question number one, tandylc is not really applicable. There is a separate compliance process that you have to go through for, ah, a toll-free number. And as a matter of fact, we do have a webinar and we'll include it in some of the links that we're going to distribute this recording with. Um, so if you decide that I don't want to go through the tandylc process and I'm going to use my toll-free numbers, that's obviously your choice. But you will have to go through the toll-free number approval process as well in order for you to continue texting. So those are the only two options. So if the question is, is it possible for me to continue testing without compliance? The answer is absolutely no. Dave, all right, well, what if I don't register for 10DLC? Well, like we've kind of explained earlier in the call, your fees, uh, from the network, those network imposed pass-through fees, are going to continue to climb incrementally until that August 31 deadline. Um, you'll also hit the speed bump of that July 5 deadline, which is just lower speeds, lower deliverability. Um, but those are the key things that are going to happen if you do not register. The fees will incrementally increase. The speed is going to slow down July 5, and traffic is going to stop August 31st. Excuse me. Sergey, all right, what countries does this affect? So, um, this affects if you're running a business in the United States, this affects you. There are other regulations for other countries, but tandylt specifically, it's about the US. Carriers, right? So if you have a business in another country, but you are texting so I should have probably been, uh, more clear. If you have a business in other country, which is perfectly fine, but if you're texting the numbers that are in the United States so this is really all about texting the numbers that are in the United States. So if you're running a business in Canada, but you're transferring, but. You are. Sending, um, uh, SMS traffic, texting traffic in the United States, you are under umbrella of ten. Dale scene. Can I dispute my trust score? The answer is yes, you can. Um, there is likely going to be, uh, some fees associated with the disputed trust score. Um, but in the meantime, if you become approved and you believe your trust score should be higher or you'd like it to be increased, um, you can absolutely reach out to email@example.com. We can help you through that process. And I think there's a little bit of a pro tip here that no matter what your trust score result is, a dispute will almost always guarantee somewhat of an increase. Sergey, uh, I don't know if you could expand upon that at all, but I think that's accurate. Um, it has been our experience, again, uh, it's difficult to say if that's going to continue to be the case going forward, um, but experientially so empirically, um, everybody who has submitted the, um, request for an additional, uh, for, uh, review of the trust score has gotten a higher score. Again, uh, some of those bumps, um, have been somewhat incremental. Some have seen pretty significant increases, especially if things have been, um, poorly characterized or something needed to be revised. And, um, we'll take you through the process, so please don't hesitate if you're not satisfied with the score you got. And do you think, uh, the score should be higher and the throughput, which basically equates to the throughput, uh, uh, if you would like the throughput to be higher, then reach out to us and we'll help you through the process. All right, um, so I applied and my status shows is rejected. What do I do? Okay, so currently within the application, if your business profile got rejected, which basically means that either you fat-fingered something or the information was not correct, you can self-correct it and resubmit. However, uh, as we speak right now, if you submitted the campaign and it got rejected, you have to reach out to us so we can take a look at your account in the future. Um, coming very soon, maybe as soon as, uh, next week, there are going to be some self-correcting steps that you might be able to take. Again, we're still experimenting with the process. What we don't want is for you to receive a cryptic message and just keep going through the approval and review process because, again, it's taking several weeks. The last thing you want to do is just keep going through it and all of a sudden you're past the deadline. So in all cases, um, whether you're going to be able to, um, self-correct, please don't hesitate to reach out to us and Dave and Team will take you through it and we'll take a look at why things have gotten rejected. And in some cases, it's very obvious. In other cases, it's not. Like I said, there's all kinds of error codes that we do receive from the carriers that will tell us, uh, what is going on. All right, Dave. So, as Sergey said, these errors are a good variety of errors. Some of them obvious, a lot of them kind of cryptic. But what are some of these common rejection reasons? Some of the most common ones are an EIN and legal business name mismatch. So, if you are operating with a DBA, you definitely want to use the non-DBA version of your organization. So this is something that I talk to users about all the time. They will submit their applications and it'll be rejected. And the reason is that, um, mismatch of the legal entity name and EIN, another very common, uh, rejection reason is, uh, the opt-in forms on a website without the appropriate disclosures. So if you have a website, and you will need a website to have a, uh, standard, low-volume standard option, and you have an opt-in form on there, it does have to include appropriate disclosures regarding your texting campaign. And if you're not sure what those are, we have them, uh, handy in support documents and in, um, just our support team. So you could reach out to us and we can give you examples and show you what ought, uh, to be updated. Um, and yeah, there are those cryptic reasons. Um, but by and large, those are our two biggest culprits. All right, I've gone through the Tandylc registration process, but I still have deliverability issues. Um, why is that the case, Dave, uh, do you want to take this one? Yeah, no problem. Um, so typically what happens here is we've colored outside the lines a little bit either on what we declared our use case was. So I said, hey, I'm going to use this line for two-factor off, but I'm actually using it for marketing that can generate errors. Even though you're approved. Another source of this can be a lack of sender ID and a lack of opt-out. So if you are messaging, uh, without that sender ID, hello, my name is David from Salesmsg. And you're sending without that opt-out reply stop to opt-out or something paraphrased along those lines that prompts someone that they can use one of the keywords to opt out of the texting campaign. Um, that can be a source of carrier errors even though you're approved. Uh, one more tidbit about that that comes to mind is that you only need that sender ID and opt-out on the first message to the contact and then again about every 30 to 90 days. So if you're in a mid conversation with someone, by no means do you need to repeatedly introduce yourself or repeatedly remind someone how to opt out of a campaign. Dave, thank you for mentioning this because it could be cumbersome to include the business name as well as the opt-out language on every message, and it's just difficult. But keep in mind that you need to so one as you are submitting, you're going through the process. It's absolutely critical that you actually include the business name and you include the opt-out, and then make sure that the messages that you are sending once in a while that you're actually including. You're starting a new conversation, so you're including the business name. So it's very clear what business is sending the messages, even though the carriers know they want to make sure that it's consistent with your registration information. As you can imagine, again, uh, there's really no magic in terms of analysis of the messages that are going through. Again, if, uh, the throughput is really low, that means they're analyzing every one of the messages that are going through. Now when the throughput is higher means it's a different pipe, and the analysis occurs every so often. But we need to make sure that when it does occur, then there is consistency. Right. So that information, um, is compared to your business registration information and the sample messages are consistent with what you're sending and you're including the opt-out and you including the business name. Okay, can I downgrade from standard to low volume? Standard package, there is currently no downgrade path. And as a matter of fact, even though Dave said majority of you will fall under low volume standard package. Uh, from a cost to benefit perspective, application for a standard, uh, is very much recommended because, again, we don't know what the changes are. But basically, if we put our finger in the wind and see where it's blowing, we see that standard packages are going to become pretty much that standard. So if there is a one-time vetting fee that has to occur, $50, it's certainly not, certainly not chump change, but it's not, um, um, such a large figure that, uh, it would make a huge difference for the business. It could, but there is a disproportionate value that's being delivered. Again, it's one time, and as you're going through the standard, the process is pretty much the same. It doesn't take longer. Uh, um, it's equivalent, um, from the information you have to fill out. Keep in mind our recommendation. Our pro tip is if you feel that you might be skirting the boundary on the number of messages, or if you want to be doubly sure that things are actually going through, I would err on the side of caution and just go for a standard package. Dave, all right, can I apply for standard package while on, um, another package? Now, this one is interesting, but you certainly can upgrade. We can help you get off of a lower package onto a higher one as your traffic is increasing. Sometimes while we are working to get the new package, uh, approved, we might suffer some deliverability issues. However, if there are deliverability issues, they can usually be remedied by just following sort of our best practices published in the help center. So there is an article called how to avoid Carrier Filtering. And it just sort of reviews all of these basics about having good opt-in, using Sender ID and opt-out appropriately and uh, just making sure that you're not contacting people on Do Not Call Registry lists and just all of those P's and Q's, um, that you want to be mindful of when sending messages. Um, because, as Sergey said earlier, there really is no magic to it. So these messages, they get reviewed, and if they're cryptic in any way, or the recipients reply with a sentiment that they don't understand where this message is coming from or who you are, that all impacts your deliverability. All right, how will I know if I see sole provider low volume, standard package limits? So, it's a really good question. Within the application, we make it abundantly clear if you're getting close to the limit, and again, this limit is set up on the daily basis. So if you're getting close to the limit, it's not like you crossed it and all of a sudden that's it, uh, you don't qualify for the package and your messages are going to stop. That's not going to be the case, at least not throughout the month. Um, so what you're going to see if you exceed the limit, we're going to tell you you have exceeded the limit and you need to upgrade. Take those messages pretty seriously again, because even though carriers analyze things, uh, from, uh, a daily point of view, they do consider preponderance of, uh, uh, evidence throughout the months. So if you have exceeded the limit several times, there might be some punitive actions taken by the carriers. So we do make it very clear within the application that you need to be, this is what your volume is and we, um, try to make it easy for you, but, uh, yeah, just keep that in mind. Don't dismiss those messages because they are important. Dave, all right, where will I see my 10DLC one-time and recurring fees? So, in your Salesmsg UI in the application, you just go to the profile menu that like Silhouette or your avatar. In the bottom left-hand corner, select Settings, and from that second menu that opens there's the Billing Overview page. If you've been a customer of Salesmsg for a while, you're probably very familiar that this page is where all of your invoices are, as well as options for upgrading your account. Um, and you can download those invoices, uh, and they, uh, land there in chronological order. Um, there is a good call out here that these fees are billed at the end of the month and then anytime they might exceed $100. So if your message volume is rather high and you've hit that $100 mark in fees, you should expect to have, um, a bill for that and then as well as at the end of the month. All right, well, this is the end of our presentation. As I said, we're going to publish this and we're going to keep going with it throughout the months and probably up until the very moment that, uh, we have a deadline cut off. Again, I'm sure there's a lot of information that's going to change and there's more information that's going to come out from carriers that we're going to keep you abreast, uh, all the changes that are occurring now. We have plenty of time to take some questions from you guys. Uh, m, uh, if you don't mind verbalizing those questions, we'll take. Absolutely. I'm going to verbalize one from Courtney Warner, who is an agent and says she's got 70% of her clients use Salesmsg. And is that something that she can take care of on their behalf or should she put the onus on the clients? Um, she just wants to make sure that they're following protocol and is there a way to track to see if they have done it and should she mention she should mention also that they're all sole proprietors in this case. The way to handle this, uh, this is a specialty use case that's certainly not applicable to all of our customers, but applicable to many of our customers. We have an agency set up where either you're a franchise and you have franchisees or you are an agency and you have other businesses, they have their own answer, or they qualify for sole proprietorship because they're really just, uh, doing a taxation, uh, pass, uh, through their Social Security. Can you do it on their behalf? So the answer is yes, as long as you have all of the information and you can log in on their behalf. So if you're an agency or your franchise and you know who you are and you have access to their account, you can absolutely do it on their behalf. Uh, um, can you help them through it? Yeah, absolutely. You could do it for them or you could guide them through it. You will have to share the screen and just, uh, make sure that they go through it properly. And, uh, that's the way to get that done. Again, if you're not an agency or you're not a franchise, don't worry about it. But if you are, that's the way to do it. Any other questions? We have other questions. Um, can I include the client name rather than company name? If they have many phone numbers and each is used for different clients? Um, so the name that they like to use is for the opt-in messages is the client name and not the business name. Uh, Dave, do you want to take it or do you want me to do it? No, I could take that. So I believe the question is kind of referring to that sender ID, that sort of introduction on the first message and then again periodically, uh, like a month or 45 days or so, it's going to have to match what was submitted with the business profile. And it can be the DBA. It doesn't have to be like the very legal business name. Um, but it can't be a different entity. So if I register and I identify my organization as Dave's Deli, but then I start sending messages and my sender ID is saying Salesmsg, that'll be too deep a deviation and it could potentially result in filtering. Thanks, Dave. Uh, again, uh, it's somewhat of a gray area, but again, the closer it is, the better it is. And again, it's not binary, it's not zero one. It's going to be somewhat, uh, shades of gray. But keep in mind, the closer it is, um, the less of a chance that things are going to get filtered and they're going to get blocked. For additional reviews. All right, Mima, any m other questions? Yeah, that question actually has that was question A. We have B and C. So here we go with B. Do I need to submit samples and use examples for each phone number or each client in that exact use case? Okay, so, uh, I could take that one too, and it would not be for, um, each phone number, but it would be for each Salesmsg account. So in your structure. If you have many clients sharing one Salesmsg account, that's going to be pretty challenging from a compliance perspective. Um, so really if you're operating in that capacity, the agency model is going to be significantly a much better fit. In that way you'll be able to register those folks, um, in that Sole prop ah way, assuming they don't have an EIN. Dave, I think there was a very important point was made here. It's not about the phone numbers, it's not the phone number altogether. It's a grouping of phone numbers that belong to a particular use case. So as you are purchasing a phone number, it's bEINg associated with a particular campaign that you're applying for. So any of those phone numbers, um, for lack of the better um, term, if you have a separate if you're an agency, then all of your clients would have a separate Salesmsg account so all of those Salesmsg accounts would need to apply and again, you can have many phone numbers. Now when you do, you sure would not be a fit for Sole, ah, proprietor package. So you're either a low volume standard or you're a standard. So as an agency, you're working with your clients to submit it. Now, sharing a single agency account for multiple clients is not going to work because they're going to be seen as different businesses. Unless, ah, it's truly a franchise. And if it's a franchise that really doesn't have a separate EIN for each franchisee, then the, uh, account can be shared. Because again, it's exactly the same business. It's just being run from multiple locations. So depending on how the franchise is set, uh, up, but exercise there is abundance of caution that needs to be exercised here. Having separate accounts is really the way to go and applying separately is the way to go. Awesome. Um, I think we've got a little bit of time for C, which is about what about when I get new clients or if I add a new phone number affiliated with an existing client. I would love to take this one. Go ahead. So when you're onboarding new clients, or if you yourself are a lead or prospect who's not in a Salesmsg account yet, this is not just time to sit on your hands while you're in review on your campaign or your business profile. There's a multitude of things that can be done. I mean, while we can't necessarily text that volume, we can absolutely set up any integrations, configure any automations and get any phone numbers that may already exist somewhere else onboarded to Salesmsg configured and tested all in the right way. So there is definitely opportunity to do things while you're in review. And uh, another uh, way to get the texting at some kind of volume is if you do register for that toll-free line immediately on registration, you can message up to 2000 contacts a day on that toll-free line. Um, again, the landscape is ever-changing. And while I know that to be true today, may not always be true in the future. So stay tuned to these Friday installments webinars. Thanks, Dave. And ah, we're just about at time, uh, from a webinar perspective. So, uh, let's take one last question and uh, we'll answer all of these questions in the upcoming webinars. And also we'll uh, post follow-ups. Uh, so please, uh, be on the lookout so we're not going to forget about your question. So, Mima, maybe one last question before we adjourn. Yes, perfect. Um, we had one about being in Canada and only texting Canadian numbers. Would this still apply, Dave? So technically, no, it would not. Because if you're using a local Canadian number to text other Canadian contacts, that is outside the scope of 10DLC, which is really for texting US. Contacts. However, I would say that you're still going to be subject to some level of carrier filtering. But the key difference is just that the FCC doesn't govern Canada. So Canada has their own rules and regulations and things going on. So what we recommend for that is to I'm going to call out that Help article again on Help salesmesters.com. The how to Avoid Carrier filtering just covers all the P's and Q's of what you want to do to be a good texting citizen. And uh, using a verified toll-free line, um, will usually yield higher deliverability than a local Canadian line. Um, because of that, that verified part of it is seemingly acknowledged with Canadian networks. And again, uh, I think the key here was that the texting is done from Canada to Canada. Again, if you are a Canadian company and you're texting US numbers, this absolutely does apply to you. That's why when we're going through the process, you saw a selection of Canada as one of the things that you could do. Because again, you can specify a Canadian business and if you're getting a local number, uh, to be texting to numbers in the United States, you are absolutely subject to, uh, this process. Okay, well, this is just about as much time as we have for the webinar. Again, I wanted to thank each and every one of you for attending. Hopefully, this was useful. We absolutely would love your feedback, how to make these more productive and more informative. So don't hesitate. We'd love some feedback. Um, and with that, I'm, ah, going to thank Dave and I'm going to, uh, thank Mima for helping run this webinar. And we're done. Thank you guys so much. Absolute pleasure. Thank you guys. And join us for next week if you have more questions. All right, thanks.