The Challenge

Before Salesmsg, Ryan used his personal phone number for prospect texts. This caused several challenges:

• Scaling was difficult because contact information and conversation history were not tracked
• Responding required repeated manual effort
• There was no central view of engagement, making it harder to coach or refine messaging

StoryAthlete needed a system to manage SMS efficiently while maintaining authentic, personal interactions.

The Solution

Salesmsg became the major platform for handling text communications.

With Salesmsg:

• Prospects text a certain number to get prompt responses.
• For understanding, all messages are recorded in one location.
• Pre-written responses decrease manual work
• Improvements to offers and messaging are informed by conversations.

StoryAthlete was able to scale communication while maintaining a personal touch because to this configuration.

Core Features Used

• Dedicated Salesmsg number for prospect messaging
• Pre-written responses to streamline replies
• Conversation logging for tracking and insight
• Real-time SMS for immediate engagement

The Results

Using Salesmsg, StoryAthlete achieved:

• Higher engagement with cold Facebook leads
• Faster responses to inquiries, improving connection with prospects
• Reduced time spent on repetitive messaging tasks, saved 3-4 hours a week!
• Insight into common questions and objections, which helped refine offers
• Improved sales and support efficiency without losing personal touch

SMS became a central channel for engaging prospects and converting them into buyers while maintaining the brand’s authenticity.

Business Impact

• Faster engagement with leads
• Stronger trust and rapport with prospects
• Operational efficiency for the team
• Better insights to optimize messaging and offers

“We wanted real conversations, not automated sequences. Texting gave prospects someone to talk to immediately.”
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— Ryan Fletcher, Founder of StoryAthlete
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“Pre-written responses saved hours of manual effort each week, letting us focus on coaching and content.”

— Ryan Fletcher, Founder of StoryAthlete
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“Texting works because people respond when they are ready, unlike email or unknown phone numbers.”

— Ryan Fletcher, Founder of StoryAthlete
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Executive Summary

StoryAthlete uses SMS to engage cold Facebook ad traffic, creating personal conversations that build trust and accelerate sales. With Salesmsg, messaging is centralized, efficient, and easy to scale. Conversations are tracked, pre-written responses reduce repetitive work, and insights from messaging help refine offers. This approach transformed how StoryAthlete connects with leads while maintaining an authentic, human touch.

Conclusion

Salesmsg allowed StoryAthlete to convert cold traffic into meaningful conversations at scale. Messaging became faster and more efficient, while insights from conversations improved offers and customer interactions. By prioritizing personal engagement through SMS, StoryAthlete strengthened relationships with prospects, increased responsiveness, and enhanced overall sales and support performance.

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