The Challenge

Before Salesmsg, Electrum relied on traditional voice and messaging providers that lacked flexibility, integration, and accountability. Teams had difficulty coordinating activities, logging engagement for visibility, or maintaining reliable communications across multiple roles.

Key challenges included:

• Fragmented Communication Tools - Electrum used RingCentral for calling and texting but lacked deep CRM integration, limiting visibility into workflows.
• Manual & Time-Consuming Processes - Switching platforms for each call or text created administrative burden and reduced time spent engaging customers.
• Lack of Accountability and Logging - Without conversation histories in the CRM, leadership struggled to monitor performance and maintain compliance.
• Inconsistent Appointment Attendance - Customers often missed appointments or responded slowly, increasing operational overhead.

Electrum needed a solution that centralized communication, eliminated platform switching, and supported stronger engagement across the customer lifecycle.

The Solution

Electrum implemented Salesmsg as its centralized messaging platform, often used alongside Aircall for voice, to provide reliable, real-time texting and calling tied directly into existing CRM workflows.

With the Salesmsg + Aircall combination, teams gained:

• CRM-aligned texting and calling workflows that eliminate platform switching
• Proof of engagement with full conversation history
• Shared inboxes for managing multiple communication streams
• Real-time SMS and voice capabilities for confirmations, updates, and appointment reminders

Every client-facing role the company had, from business development and sales to fulfillment teams, now has an assigned Salesmsg number, complemented by Aircall for voice calls, enabling consistent and accountable engagement across the organization.

Core Features Used

• CRM Texting & Calling Integration
  • Send and receive texts and calls from the CRM with full context
• Shared Inboxes
  • Centralized access to multiple lines without switching platforms
• Appointment Reminders & Confirmations
  • Reduce no-shows with automated SMS
• Reliable SMS & Voice Delivery
  • Dependable platform uptime for both text and calls
• Full Messaging History
  • Conversation context preserved for trust and compliance

The Results

Salesmsg, paired with Aircall, became a cornerstone of Electrum’s communication strategy:

• Consistent Engagement Across Teams - every customer interaction flows through Salesmsg and Aircall
• Reduced Administrative Burden - less switching between tools, more time for customer engagement
• Improved Appointment Attendance - SMS and voice reminders reduce missed appointments
• Faster Response Times - text-first and voice-first workflows accelerate lead engagement

Business Impact

• Higher appointment show-rates through SMS and voice reminders
• Better internal coordination between sales, fulfillment, and operations
• Saved time by eliminating platform switching
• Stronger customer relationships through consistent, documented messages

“Being able to send text messages or make calls directly from our CRM saves lots of time. From a management perspective, seeing completed activities in one place has a huge impact on productivity.”
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- Patrick Crowley, Director of Sales & Operations, Electrum
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“Having a dedicated line for each partner within each rep is important… managing all of that from the same platform really sets our people up for success.”

- Patrick Crowley, Director of Sales & Operations, Electrum
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“I honestly don’t know how we would operate without a reliable texting solution like Salesmsg and Aircall. Without it, we’d be in a bit of trouble.”

- Patrick Crowley, Director of Sales & Operations, Electrum
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About Electrum

Electrum is a clean energy solutions provider based in Los Angeles, helping homeowners adopt electrification technologies. From lead engagement through sales, installation, and fulfillment, Electrum uses Salesmsg + Aircall to ensure transparent, real-time communication, educate customers, close deals, and deliver a high-quality experience.

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