The Challenge

After many years in operation, DuxxBak Decking’s sales team hit a wall: contractor and customer engagement had minimal responses. Because they worked with a lot of contractors, email and phone outreach produced only a few replies per week, leading to many missed conversations and slow deal velocity. 
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When one sales person decided to text a customer, instead of email, a breakthrough occurred - the responses were instant. More texting conversations yielded faster and more consistent responses almost immediately.

This led to additional issues for them to consider:

• No unified business numbers: Texting from personal devices meant the company had no control over the different phone numbers used by employees. 
• Missing conversation history: Logging and tracking conversations on personal devices was impossible and gave no insights into what worked, when and why.
• Compliance and brand risk: There are critical brand and compliance concerns when texting from personal devices.

The next steps were clear. As customers increasingly preferred fast, texting communications, DuxxBak needed a way to message directly from Salesforce without adding new tools or complicating their workflow.

The Solution

DuxxBak found Salesmsg through targeted research and AI-assisted search for native Salesforce SMS and calling solutions. After comparing options, three things sealed the deal:

• Effortless onboarding: The 10DLC registration and setup were surprisingly simple.
• No-risk trial option: With no contracts, the team could test the platform without long-term commitments.
• Simple, budget-friendly pricing: The cost structure and pricing models aligned perfectly with their mid-market needs.
  

Salesmsg quickly integrated and synced with their Salesforce CRM. Sales reps could send and receive texts without leaving Salesforce, all messages were routed to shared inboxes correctly, there were dedicated business phone numbers, and every message automatically logged to the correct CRM record.

Within weeks, the team expanded into Salesmsg’s mobile app and outbound calling, helping to centralize even more communication inside Salesforce.

The Results

The impact was immediate and dramatic: Customer response rates increased 4X overnight.

Where email and calls delivered 1-2 responses per day, texting produced replies from 8 out of every 10 leads. Communication response time with contractors went from days to hours and minutes. Every conversation was connected to the CRM contact so they can look back to see exactly what worked.

More importantly, they connected with more customers, closed more deals faster than ever before, and even improved customer satisfaction - all without ever having to leave Salesforce.

Key Metrics

• 4X Increase in Daily Response Rates
• +60% Lead Engagement via Texting 
• 100% Of Conversations Logged in Salesforce
  

Business Impact

• Shorter sales cycles: More replies = faster conversations and faster deals.
  
  
• Complete visibility: Every text lives in Salesforce, giving leadership full clarity and stronger coaching opportunities.
  
  
• Zero compliance risk: No more personal phone usage—everything runs through a secure, company-managed platform.
  

Higher-quality calls: The Salesmsg mobile app delivers reliable, professional calling for reps in the field.

The Salesforce integration made this a no-brainer.
Our team didn’t have to learn a new system. Texting just became another tool inside Salesforce—and the response rates speak for themselves.
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Brandon Beard
President

About DuxxBak Decking

DuxxBak Decking is a U.S.-based manufacturer of high-performance decking materials. With a lean team under 50 employees, they focus on innovative product design and fast, responsive customer service for contractors, builders, and distributors nationwide. Salesforce serves as the backbone of their sales operations—and with Salesmsg, customer communication is now fully integrated, visible, and efficient.

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