The Challenge

As Allegiate Fitness grew, the team needed a more effective way to engage leads and members through text messaging while maintaining consistency and visibility across their operations.

While interest was strong, the team wanted to improve how quickly and reliably they could follow up with prospects, encourage reviews, and manage conversations inside their existing systems.

Key challenges included:

• Timely lead engagement
  • Allegiate wanted a faster, more conversational way to respond to inbound leads compared to traditional calls or email.
• Consistent review generation
  • Requesting online reviews was not systemized, making it difficult to consistently ask members at the right time.
• Disconnected SMS and CRM data
  • Text conversations needed to live inside HubSpot so engagement could be tracked alongside contacts and workflows.
• Manual follow-up processes
  • Without automation, follow-ups relied on individual effort, limiting consistency as the organization scaled.

As texting became an increasingly important communication channel, Allegiate needed a solution that could support growth while staying fully aligned with their HubSpot CRM.

The Solution

Allegiate implemented Salesmsg as a HubSpot-native texting platform, turning SMS into a fully integrated part of their CRM and customer journey.

By connecting Salesmsg directly to HubSpot, Allegiate centralized every conversation, had automated key touchpoints, and empowered staff to respond faster just by using one tool.

With Salesmsg:

• All texting happens directly inside HubSpot
• Conversations are tied to contacts, deals, and lifecycle stages
• Review requests are automated at the right moment
• Teams respond faster with full customer context

Texting became a core engagement channel and not just a follow-up tool.

Core Features Used

• HubSpot-Native Texting
  • Staff send and receive texts directly from HubSpot, with full visibility into lead and member history.
• Automated Review Requests
  • SMS workflows automatically request reviews after key milestones, driving consistent reputation growth.
• 1:1 Personalized Messaging
  • Real conversations replace missed calls and ignored emails.
• Saved Replies
  • On-brand responses help teams move faster without sounding robotic.
• Workflow Automation
  • Texting is triggered by HubSpot actions, ensuring no lead or member falls through the cracks.
• Conversation Tracking & Reporting
  • Leadership can see engagement, response behavior, and outcomes in one place.

The Results

By making texting a first-class channel inside HubSpot, Allegiate transformed how they engage leads and members.

The impact was immediate and measurable:

• 100+ Google reviews generated automatically
• Faster lead response times and improving conversion rates
• Higher engagement compared to calls and email
• Consistent follow-up without manual effort

Texting now supports every stage of the funnel, from first inquiry to nurturing to long-term member retention.

Key Metrics

• 100+ Reviews Generated via SMS Automation
• Text-Based Follow-Ups Integrated with HubSpot
• Faster Lead Response Times Across Locations
• All Conversations Logged Inside the CRM

Business Impact

• More conversions
  • Texting reaches prospects where they’re most responsive.
• Stronger online reputation
  • Automated review requests drive consistent local credibility.
• Operational efficiency
  • Automation reduces manual follow-up without sacrificing personalization.
• CRM-first engagement
  • Every message is tied to HubSpot data, deals, and workflows.
• Time tax return
  • Time spent on manual approaches are now spent focusing on growing the business

The money we spend on Salesmsg buys us more speed to close new customers. It also buys me the freedom to focus on other things. Once I've written a text, I can automate it and don't have to write it again.

Cody, Founder, Allegiate Fitness
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About Allegiate Fitness

Allegiate Fitness is a multi-location fitness organization focused on performance-driven training and long-term member success. By combining structured coaching with CRM-powered engagement, Allegiate delivers a modern, responsive experience. HubSpot powers their marketing and customer data, while Salesmsg enables fast, personalized text conversations that drive conversions and reviews at scale.

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