HubSpot's ecosystem includes thousands of integrations. Salesmsg is now among the top tier of them.

We have officially achieved HubSpot Leading Technology Partner status. It's a tier reserved for platforms that drive measurable, documented value for shared customers and collaborate closely with HubSpot at a product and go-to-market level.

It's the badge we earned based on objective metrics: customer adoption, revenue influence, and the quality of the experience we deliver. Here's what it means for your team.

What the HubSpot Leading Tier Actually Means

HubSpot's Technology Partner Program has four tiers: Partner, Rising, Leading, and Premier. Advancing through them isn't about paying more or having a larger marketing budget.

HubSpot defines a Leading Technology Partner as a platform that's established in its category, drives measurable value for shared customers, and collaborates closely with HubSpot at a product level. That's the bar. That's what reaching this tier means.

To qualify for Leading status, a partner must clear three categories of requirements at the same time.

Customer value (Attached MRR): The average monthly recurring revenue from HubSpot customers actively using your app over the trailing 12 months must exceed $1 million. This is the clearest signal that customers are choosing to connect your platform to HubSpot and sticking with it.

Influenced revenue: Partners must demonstrate that their integration is helping HubSpot win and expand customer accounts. That happens through direct co-sell participation or through the number of customers who install the app within their first 90 days of being a HubSpot customer. These aren't soft metrics. They represent real pipeline and closed revenue.

Integration quality and partnership readiness: Leading partners must maintain a 4.0-star or higher average rating in the HubSpot Marketplace with at least five recent reviews. Salesmsg in fact, is rated 4.5 out of 5 based on over 200+ reviews. Apart from reviews, leading partners are expected to designate named technical and product contacts for direct collaboration with HubSpot's engineering team. They must also assign a dedicated Partnerships Owner to align on go-to-market strategy.

Reaching Leading tier means Salesmsg cleared every one of those thresholds.

Why This Milestone Matters for Salesmsg Customers

Tier status isn't just a label. It changes what we can do for you.

As a Leading Technology Partner, Salesmsg now has direct access to HubSpot's product and technical teams for deeper integration collaboration. When HubSpot ships a new API or changes a core feature, we're in the room early, not finding out after the fact through documentation updates.

We also gain prioritized access to new HubSpot features before general release. That means the Salesmsg team can test and adapt our integration ahead of changes rather than scrambling to catch up after them.

For enterprise customers and teams running complex HubSpot workflows, this translates directly to a more reliable, more capable integration. A seat at the table when HubSpot's roadmap gets discussed.

Beyond the technical benefits, Leading status means joint go-to-market collaboration with HubSpot, including co-marketing opportunities, increased marketplace discoverability, and direct visibility. If a HubSpot rep is working with a prospect who needs SMS and calling, Salesmsg is now front and center.

What Changed and What Didn't

What changed: Our standing in the ecosystem, the depth of our collaboration with HubSpot, and the resources we can bring to bear when building and improving the integration.

What didn't change: How Salesmsg works for your team.

The integration you rely on today, including two-way SMS synced to HubSpot contacts, call logs tied to CRM records, shared team inboxes, and automated sequences triggered by HubSpot workflows, remains exactly as it is. Earning Leading status validates the work we've already done. It's not a pivot.

What it does signal is commitment. The native integration is maintained by a team that is now formally accountable to HubSpot's quality standards and actively working with HubSpot's product team on what comes next.

How Salesmsg + HubSpot Works for Teams

If you're a HubSpot user evaluating Salesmsg, here's what the integration actually delivers.

Two-way SMS from HubSpot contact records. Send and receive texts directly from any HubSpot contact, company, or deal record. Every message is logged automatically. No manual data entry. And when your team is stretched, Salesmsg's AI agent steps in to handle conversations, qualify leads, and keep follow-up moving, all inside the same HubSpot workflow.

Shared team inbox. Your entire sales team can see, manage, and respond to conversations in one place. Reps don't silently own conversations. Managers have full visibility. Handoffs don't lose context.

HubSpot workflow triggers. Enroll contacts in SMS sequences based on HubSpot lifecycle stage, deal stage, form submissions, or any other trigger condition. Send a text when a lead submits a demo form. Follow up automatically when a deal moves to "Proposal Sent." The logic lives in HubSpot. Salesmsg executes it.

Calling with CRM logging. Make and receive calls directly from HubSpot, with call recordings and transcripts automatically attached to the contact record. One platform for SMS and voice, both fully synced.

10DLC compliance built in. Carrier registration and TCPA compliance are handled as part of the Salesmsg setup process. Teams don't need to manage this separately or worry about messages getting filtered as spam.

This is the integration that helped Salesmsg reach Leading tier. Not because we marketed it well. Because sales teams at real companies use it every day and rate it consistently above 4 stars.

What's Next

Reaching Leading tier opens the door to deeper technical collaboration with HubSpot, and we intend to use it.

We're working with HubSpot's product team on integration improvements that align with where HubSpot is investing: AI-powered features, deeper workflow automation, and tighter data synchronization across the full CRM. We'll share specifics as they develop.

If you're a current Salesmsg customer running on HubSpot, this is your reassurance you chose the right communication platform. If you're evaluating Salesmsg for your HubSpot instance, start a free trial or book a demo to see the integration in action.

FAQ

What is HubSpot Leading Technology Partner status?

HubSpot's Leading tier is the third of four tiers in the HubSpot Technology Partner Program. It's awarded to integrations that demonstrate a high level of customer adoption (measured by Attached MRR), influenced revenue impact, and integration quality, including a 4.0-star or higher marketplace rating and named technical and partnership contacts.

Does Salesmsg's HubSpot integration cost extra?

Salesmsg's HubSpot integration is included with Salesmsg plans. There's no separate charge or add-on required to connect your HubSpot account. You can find current pricing details at salesmsg.com/pricing.

What features does the Salesmsg HubSpot integration support?

The integration supports two-way SMS, team shared inbox, calling with call log sync, HubSpot workflow triggers for automated sequences, and full contact and deal record activity logging. All messaging and call activity syncs automatically to HubSpot. No manual CRM updates needed.

How is Salesmsg different from other SMS tools that integrate with HubSpot?  

The integration is seamless, deeply embedded, and simple to use. It offers two-way conversations, shared team inboxes, automated sequences, and calling, all natively within HubSpot. This robust functionality is proven by a 4.5-star rating on the HubSpot Marketplace.

How do I set up the Salesmsg + HubSpot integration?

The integration connects through HubSpot's App Marketplace. Search for Salesmsg, click "Install app," and follow the authorization steps to connect your HubSpot account. Setup takes under 15 minutes for most teams.