Masterclass: The SMS Playbook for Turning Leads Into Repeat Customers

Watch Chris Brisson as he takes a deep dive into the proven SMS playbook for converting leads into loyal, repeat customers — now available on replay.

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Every lead you don't follow up with fast enough is a deal someone else closes. Every customer you stop talking to after the sale is a repeat purchase you'll never see.

SMS fixes both problems. But only if you're using it as a system, not just a reply button. In this masterclass, Chris walks through the exact playbook Salesmsg customers use to respond faster, close more deals, and keep customers coming back without adding headcount or rebuilding their entire process.

You'll leave with a clear, step-by-step picture of what that looks like from first contact to loyal customer, and what to do first when you get back to your desk.

What You'll Learn

  • What a full-journey SMS playbook looks like in practice: Capture, Connect, Convert, Care
  • How to set up SMS so leads get an automated response within 60 seconds, even at 11pm
  • Which sequences work for inbound leads vs. cold list re-engagement and how to tell the difference
  • How to use AI agents to handle the first few touches before a rep gets involved
  • How to build a multi-step nurture sequence that keeps high-ticket prospects warm without manual follow-up

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