The Live Event Playbook: SMS Workflows That Actually Convert

The "during" is where attendees are most engaged, and where most teams lose them. Watch Dax Miller (hapily) and Chris Doore (Salesmsg) build live, event-driven SMS workflows that keep your audience connected from registration to follow-up.

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What you'll learn

Email goes unread during live events. SMS doesn't.

In this session, you'll see exactly how to build workflows that run during your event, not just before and after it.

  • See a live build of event-driven SMS workflows inside HubSpot
  • Watch AI agents handle real-time attendee FAQs at scale
  • Get session reminder and last-minute update sequences you can copy
  • Learn how to trigger personalized CTAs at peak attention moments
  • Build a communication plan that works during the chaos of a live event

Why it matters

SMS open rates sit near 100%. Email averages 22%.

When attendees are on-site, their phones are in their hands. That's the moment to reach them, not the next morning in a follow-up email they may never open.

This session shows you how to close that gap.

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