Break the pattern: reach buyers where they actually respond

Watch Salesmsg, Vidyard, and IMPACT to see how revenue teams use personalized video, SMS, and AI automation to get replies, build trust, and turn engagement into pipeline your CRM can act on.

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The problem isn't your message. It's the pattern.

Revenue teams are putting more into outreach than ever. More sequences, more touchpoints, more volume. Buyers are tuning it all out, and fast.

When every team runs the same playbook, no one stands out. Getting noticed means showing up in the channels buyers actually use, at the moment they’re ready to respond.

Visibility alone doesn’t close deals. People buy from people they trust. That trust comes from showing up consistently, in the right channel, with a face they recognize.

That’s what we’ll show you in the session.

You’ll learn how to:

  • Reach buyers where they respond. The right mix of timing, channel, and follow-up changes everything. AI-powered texting and calling can increase engagement by 3x, resulting in one team seeing an 88% lift in response rate.
  • Put a human face on outreach. Personalized video for high-stakes moments, automated at scale, routed into your CRM for followup when intent is highest. Video is harder to ignore, and Vidyard customers see 3x higher click-through than standard email outreach.
  • Respond before the window closes. 78% of deals go to whoever responds first. See how conversational AI and texting + video workflows helped one team close 100 deals without losing the personal touch.
  • Run it inside HubSpot. Watch a live demo of a coordinated text and video workflow. Set it up once and watch it run on its own.

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