SMS integration

Follow Up Boss SMS integration

When a Follow Up Boss event fires, Salesmsg sends the text, from the number you already use. Replies and calls land in the same inbox. No Zapier. No developer.
5-star rating
4.7 on G2
5-star rating
4.6 ease of use on Capterra
Follow Up Boss and Salesmsg integration screenshot showing an SMS sent from a new lead event.
Scalability icon
Turn a new lead into a conversation

A new lead comes into Follow Up Boss, Salesmsg sends the text. If they reply, it lands in your shared inbox so your team can respond in real time, not just fire and forget.

compliance icon
Text the moment someone inquires about a listing

When a property inquiry or registration event fires, trigger an SMS with listing details or next steps automatically.

Reliability icon
Reach quiet leads, by text or call

When a lead goes cold, text them from your Salesmsg number, or call them directly, without digging through the CRM.

Everything for SMS and calling
icon for a speech bubble with a check mark
Two-way SMS
Send and receive: every reply goes to a shared team inbox, not a personal phone.
icon for sent message
Broadcasts
Send to a segment in seconds: replies come back into the shared inbox automatically.
AI Agents
Handle inbound volume automatically: qualify, answer, book, and hand off to your team.
Workflows & automation
Multi-step sequences with branching logic triggered by CRM data or rep actions.
SMS + calling
Both channels in one platform, shared inbox handles texts and calls side by side.
Power dialer
Auto-dial the next contact on completion, transfer calls, and drop ringless voicemails without interrupting your workflow.
Call routing
Route calls with IVR, round robin, or CRM-based rules: every inbound call reaches the right person automatically.
20+ integrations
Connect with HubSpot, Salesforce, and the tools your team already uses, work without switching platforms.
AI meeting booking
AI qualifies and books directly on your calendar, integrates with Calendly and HubSpot Meetings.
Conversion tracking
Measure key business outcomes such as meetings booked, products sold, and much more.
Analytics & reporting
Real-time visibility into message performance, response rates, and conversion data.
10DLC compliance
Guided registration, carrier compliance, and TCPA support built into the platform.
How it works
Step 1 icon
Copy your Salesmsg webhook URL from your workspace under Integrations.
Step 2 icon
Connect it to Follow Up Boss's event notifications, tied to the lead or inquiry event you want to trigger from.
Step 3 icon
Send SMS automatically from each event, personalized with Follow Up Boss lead data.
5-star rating
Trusted by 3,500+ businesses

Stop playing phone tag and start turning texts into sales, faster.

“Instantly increased response rates by 52%
From task automation to workflow integration, Salesmsg has allowed us to move forward and innovate getting us an almost immediate increase in response rate by 52%. Everyone loves the service too! So glad I found Salesmsg!
Joe Ben Zvi
Joe Ben-Zvi
COO
“Immediate ROI in our first week!
This is the app we've been dreaming about after months of manually using other phone line services that didn't integrate with our CRM. Our team finds it incredibly easy to use. It's a no-brainer must-have tool for your business.
Patrick Conley
CEO
“The BEST SMS app!

This is one of the best SMS and call apps I have encountered so far. It integrates with ActiveCampaign and also lets me record calls. The call quality is great and the setup is easy. The customer support is great and new features are added all the time.
Dr. Christine Sauer
CEO & Founder
“15X ROI in less than an hour
WOW! We started using Salesmsg on Monday morning and in less than an hour received 15X ROI on our initial investment! We absolutely love how easy Salesmsg is to engage with our leads and customers with texting.
Sarah Bigby
Inside Sales
“Boosted webinar attendance to 90%
Salesmsg is just what we need to build the relationships with our clients. We had another campaign we did using SMS - an offline seminar meeting, where 90% of attendees confirmed that they showed up only because they got the SMS reminders.
Michal Koziol
CEO
“72% increase in outreach engagement
We were limited to emails and leaving voicemails when a client was unavailable to answer the phone. The advantage Salesmsg gives us is quicker response times and an all-inclusive contact strategy increasing our outreach engagement by 72%!
Kevin Jimeno
CEO
“Instantly increased response rates by 52%
From task automation to workflow integration, Salesmsg has allowed us to move forward and innovate getting us an almost immediate increase in response rate by 52%. Everyone loves the service too! So glad I found Salesmsg!
Joe Ben-Zvi, COO at The Guarantors
Joe Ben-Zvi
COO
“15X ROI in less than
an hour
WOW! We started using Salesmsg on Monday morning and in less than an hour received 15X ROI on our initial investment! We absolutely love how easy Salesmsg is to engage with our leads and customers with texting.
Sarah Bigby, Sales Specialist at Mattress Firm
Sarah Bigby
Sales specialist
“72% increase in outreach engagement
We were limited to emails and leaving voicemails when a client was unavailable to answer the phone. The advantage Salesmsg gives us is quicker response times and a contact strategy increasing our outreach engagement by 72%!
Kevin Jimeno, CEO at Smart Money Life
Kevin Jimeno
CEO
Salesmsg + Follow Up Boss Integration FAQs

Looking for more information about the Salesmsg and Follow Up Boss integration? We've shared some answers below to get you on your way efficiently and effectively! Got More Questions?
Text "ASK" to (888) 409-2298

How does the Follow Up Boss integration with Salesmsg work?

Salesmsg provides a native webhook URL that you connect to Follow Up Boss's event notifications. When a new lead or inquiry event fires, Follow Up Boss sends the event to Salesmsg, and Salesmsg sends an SMS to the phone number on the lead. No middleware required.

Do I need Zapier or Make to connect Follow Up Boss and Salesmsg?

No. This is a direct webhook integration. You connect the Salesmsg webhook URL to Follow Up Boss's event notifications and you're live.

Does this replace Follow Up Boss's own texting feature?

No. Follow Up Boss's built-in texting sends from an individual agent's number. Salesmsg adds a dedicated business number, a shared team inbox so texts don't live in one person's phone, and calling from the same number, all triggered by the same lead and inquiry events.

What Follow Up Boss events can trigger an SMS?

Any event sent through Follow Up Boss's event notifications endpoint. New lead created, property inquiry, registration, and general inquiry, verified against Follow Up Boss's own event types.

Can I personalize the SMS with data from Follow Up Boss?
Does this work with my existing Salesmsg phone number?

Yes. Every SMS this integration sends, triggered messages and replies, goes out from the Salesmsg number you already use.

Is this integration TCPA-compliant?

Salesmsg handles TCPA compliance, opt-outs, and 10DLC registration on our side. You still need SMS consent from your leads.

Does this cost anything extra beyond my Salesmsg plan?
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Start sending SMS from Follow Up Boss today. Set up in under 10 minutes
Screenshot of the Salesmsg conversation inbox